New PD at 101.7 The Bull
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Thread: New PD at 101.7 The Bull

  1. #1

    New PD at 101.7 The Bull

    From Radio Insight. Great to see Ginny back in Boston radio!

    iHeartMedia Boston announced today that Ginny “Rogers” Brophey has been named the new Program Director for 101.7 The Bull, Boston’s No. 1 for New Hit Country, effective immediately. iHeartMedia Boston has a strong cross-platform presence and includes a number of iconic brand and franchises – both broadcast and digital – encompassing more than 8 stations compromised of music, talk and news formats.

    As Program Director, Ginny will be responsible for the day-to-day programming operations of 101.7 The Bull. She will work closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint and music programming. She will report to Dylan Sprague, Senior Vice President of Programming for iHeartMedia Boston.

    “If you are doing Country in Boston you better have Ginny on your team,” said Sprague. “She is a great leader, with years of success under her belt. She is uniquely connected to the Country music scene in both Nashville and New England, and most importantly, she is a fierce competitor who is eager to win. We can’t wait to see what Ginny and the entire Bull team can do together.”

    Brophey is a 34-year radio veteran who has focused on Country radio for the last 24 years. Her background includes serving as an On-air Personality, Music Director, Assistant Program Director and Program Director. Brophey has been honored with four CRB/ Country Aircheck Music Director of the Year awards and has worked at stations that received the CMA award for Major Market Country Station of the Year. Her work in Boston includes producing several Country music shows and developing the Country Music Healing Tour at Floating Hospital for Children at Tufts Medical Center. Brophey has also served on the St. Jude Radio Advisory Board and on the Beyond Sunday Missions Board of Directors. She is a graduate of Graduate of Marist College in Poughkeepsie, New York

    “I am so excited to get back to work as Program Director of 101.7 The Bull,” said Brophey. “There are so many talented people at iHeartMedia, both nationally and here in Boston, and I can’t wait to tap into their skills as we continue to develop dynamic Country radio in one of the best cities in America.”

  2. #2
    Does this mean a shift to attract female listeners ?

  3. #3
    Quote Originally Posted by harlow14 View Post
    From Radio Insight. Great to see Ginny back in Boston radio!

    iHeartMedia Boston announced today that Ginny “Rogers” Brophey has been named the new Program Director for 101.7 The Bull, Boston’s No. 1 for New Hit Country, effective immediately. iHeartMedia Boston has a strong cross-platform presence and includes a number of iconic brand and franchises – both broadcast and digital – encompassing more than 8 stations compromised of music, talk and news formats.

    As Program Director, Ginny will be responsible for the day-to-day programming operations of 101.7 The Bull. She will work closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint and music programming. She will report to Dylan Sprague, Senior Vice President of Programming for iHeartMedia Boston.

    “If you are doing Country in Boston you better have Ginny on your team,” said Sprague. “She is a great leader, with years of success under her belt. She is uniquely connected to the Country music scene in both Nashville and New England, and most importantly, she is a fierce competitor who is eager to win. We can’t wait to see what Ginny and the entire Bull team can do together.”

    Brophey is a 34-year radio veteran who has focused on Country radio for the last 24 years. Her background includes serving as an On-air Personality, Music Director, Assistant Program Director and Program Director. Brophey has been honored with four CRB/ Country Aircheck Music Director of the Year awards and has worked at stations that received the CMA award for Major Market Country Station of the Year. Her work in Boston includes producing several Country music shows and developing the Country Music Healing Tour at Floating Hospital for Children at Tufts Medical Center. Brophey has also served on the St. Jude Radio Advisory Board and on the Beyond Sunday Missions Board of Directors. She is a graduate of Graduate of Marist College in Poughkeepsie, New York

    “I am so excited to get back to work as Program Director of 101.7 The Bull,” said Brophey. “There are so many talented people at iHeartMedia, both nationally and here in Boston, and I can’t wait to tap into their skills as we continue to develop dynamic Country radio in one of the best cities in America.”
    Ginny is a peach, and liked by everyone in the business.

    They are lucky to have her.

  4. #4
    Quote Originally Posted by freqlost View Post
    Does this mean a shift to attract female listeners ?
    Country music has had massive female appeal for nearly two decades -- lots of female artists with strong messages combined with young male artists easy on the female eye and with a sensitive side to their lyrics. No need to make a woman the PD for any reason other than her being the best person for the job.

  5. #5
    Quote Originally Posted by freqlost View Post
    Does this mean a shift to attract female listeners ?
    I'd guess probably not, because that what WKLB does very successfully with a much more powerful signal. I'd think they'd be better off staying with the more "male" approach to country, that's what differentiates them. A female PD does not necessarily mean a female-oriented format.

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