The Sound 94.1 now in top 10 6+ per March Ratings
Page 1 of 7 123 ... LastLast
Results 1 to 10 of 61

Thread: The Sound 94.1 now in top 10 6+ per March Ratings

  1. #1

    The Sound 94.1 now in top 10 6+ per March Ratings

    KSWD continues its upward climb to be #10 in the March PPM's just released. The 6+ numbers had The Sound only .8 or 8/10th of a share behind Warm 106.9, and ahead of "Star 101.5." Advertisers don't buy 6+ numbers, but Inside Radio reports that The Sound is now #8 in women 25-49 and #7 in women 25-54 at a 5 share. A remarkable accomplishment for a station only 3 1/2 months old. Though the main buy for advertisers is 18-49. The strength of women 25-49 should help The Sound generate some decent revenue going forward.

    Top 5 6+: KQMV, KUOW, KIRO FM, KISW, KZOK.

    The Smooth Jazz station KFNY still is pulling in 75,500 listeners weekly.

    Link to ratings, though you have to sign up for a free account: http://www.stationratings.com/sr_ratings.aspx?market=39

  2. #2

    Join Date
    Oct 2007
    Location
    Bellingham WA
    Posts
    5,976
    I do not have ducks.
    I do not have a row.
    I have squirrels and they're at a rave.

  3. #3
    And the format-du-jour on 98.9 is treading water. An all-traffic format (KARR 2.0?) would pull those numbers.

  4. #4
    At the bottom of the barrel, i'm surprised K-Love is beating out KEXP.
    DX'er, and former master control operator at KBTC-TV and KCPQ-TV.

  5. #5

    Join Date
    Oct 2007
    Location
    Bellingham WA
    Posts
    5,976
    Quote Originally Posted by Rob Piotrowski View Post
    And the format-du-jour on 98.9 is treading water. An all-traffic format (KARR 2.0?) would pull those numbers.
    KARR has an Eastside translator on 98.5 that still plays Howard Camping's Greatest Hits to the rest of us remaining unraptured rejects.

    A TV campaign for 98.9 might be in order because by this point, they should have made a much bigger dent than they have. I also get the feeling not many know of KNUC's existence.
    I do not have ducks.
    I do not have a row.
    I have squirrels and they're at a rave.

  6. #6
    Quote Originally Posted by Bongwater View Post
    A TV campaign for 98.9 might be in order because by this point, they should have made a much bigger dent than they have. I also get the feeling not many know of KNUC's existence.
    I know I'm going to get bashed for saying this, but their morning show hasn't debuted yet.

    You don't spend lots of marketing money until all the pieces are in place.

    If they're willing to wait several months to get a morning team, I doubt it's for the short term.

  7. #7

    Join Date
    Oct 2007
    Location
    Bellingham WA
    Posts
    5,976
    Quote Originally Posted by swhyde1980 View Post
    At the bottom of the barrel, i'm surprised K-Love is beating out KEXP.
    I'm curious at how KWPZ always ends up at the bottom of the pile.
    I do not have ducks.
    I do not have a row.
    I have squirrels and they're at a rave.

  8. #8
    Quote Originally Posted by TheBigA View Post
    If they're willing to wait several months to get a morning team, I doubt it's for the short term.
    They're not "willing to wait". Factoria flipped formats on an impulse. Their St. Louis sister station sent programming until they got their act together locally. That's why it took so long to get the morning show in place. Plus who would want to come work somewhere where management's past decisions based on whims could cost you your job?

    Give it a year tops. The format wheel will spin by then. And the morning show will make its triumphant return to Savannah.

  9. #9
    Moderator/Co-Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    36,654
    Quote Originally Posted by discjockeyj1964 View Post
    Though the main buy for advertisers is 18-49.
    Not really. Most agency buys are all of or some part of 25-54. TV is 18-49, and for some reason the two OTA services are bought slightly differently.

    There are many 18-34 buys, and there are also 18-49 buys; in Hispanic and African American targeted campaigns 18-49 is the more important demo due to the younger age of those population groups.

    But even more specific subsets are often used, like Women 25-44 or Men 35-54. In LA we see "Hispanic Spanish Dominant Females 25-34" and the like. After all, 25-54 is really not an affinity group; someone observed that it is almost two generations wide. That is why we have stations targeting the younger end, the middle and the older segment of the 18-54 spectrum where most buys occur with ratings-driven advertisers.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  10. #10

    Join Date
    Oct 2007
    Location
    Bellingham WA
    Posts
    5,976
    Quote Originally Posted by TheBigA View Post
    I know I'm going to get bashed for saying this, but their morning show hasn't debuted yet.

    You don't spend lots of marketing money until all the pieces are in place.

    If they're willing to wait several months to get a morning team, I doubt it's for the short term.
    Just sayin' it could be a help. People usually don't find radio stations on their own anymore. I think KSWD had the benefit of being a former ratings leader prior to making an initial shock with Christmas and then the early format flip, which has helped them get where they are. KNUC doesn't have that benefit, being a previous also-ran to KISW and KZOK few people knew about.
    I do not have ducks.
    I do not have a row.
    I have squirrels and they're at a rave.

Page 1 of 7 123 ... LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us