99X Ordered Off the Air - Page 4
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Thread: 99X Ordered Off the Air

  1. #31
    Quote Originally Posted by RoddyFreeman View Post

    Using FM translators to put on a new FM station is an example of the FCC not seeing the forest from the trees.
    But once again, it's not a "new FM station." It's an existing signal that can't be received without special equipment. So it's filling signal holes in that station's home market. Call it "HD revitalization," because that's really what it is, and for many stations, it's a success.

  2. #32
    Quote Originally Posted by TheBigA View Post
    But once again, it's not a "new FM station." It's an existing signal that can't be received without special equipment. So it's filling signal holes in that station's home market. Call it "HD revitalization," because that's really what it is, and for many stations, it's a success.
    The FM owners who put on FM translators are doing it for the purpose of getting an additional FM signal and format. So while it's duplicating an HD Radio station, the objective is not to get listeners to purchase HD equipment; it's to create a new revenue stream. The vast majority of listeners to the translator have no idea there's an HD Radio signal involved.

  3. #33
    Quote Originally Posted by RoddyFreeman View Post
    The FM owners who put on FM translators are doing it for the purpose of getting an additional FM signal and format. So while it's duplicating an HD Radio station, the objective is not to get listeners to purchase HD equipment; it's to create a new revenue stream. The vast majority of listeners to the translator have no idea there's an HD Radio signal involved.
    Where's the problem? You have AM translators who no longer mention their AM dial location. Same result. And as I said, now AM owners are seeking permission to shut down their AM transmitters and run the translator as a primary. Meanwhile, WSB wasn't qualified to participate in the AM revitalization plan.

    The FCC approved HD Radio knowing full well that it was giving owners additional signals and formats in their markets. That's also how it was promoted to the public.

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