Y2kTheNewOldies
Walk of Fame Participant
https://news.radio-online.com/cgi-bin/rol.exe/headline_id=n35364
The Sports/Talk format is on 1580AM WJFK
The Sports/Talk format is on 1580AM WJFK
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Entercom Launches El Zol Deportes
- Thread starter Y2kTheNewOldies
- Start date
This happens so often. There are General Managers around the East Coast of the U.S. who say to themselves, I have an AM station in an area with lots of Spanish-speaking people. Hey, I'll put ESPN Deportes on it, and get young men who speak Spanish listening to my radio station! It was tried in places like Philadelphia, Allentown, Atlanta, Providence and Boston. And in each case it failed. There is a 50,000 watt ESPN Deportes affiliate in NYC, owned by ESPN/Disney, that gets no ratings, despite a good signal.
ESPN Deportes is NOT generic sports in Spanish. ESPN Deportes is aimed at Mexicans and Mexican-Americans, while WLZL is a Tropical music station, aimed at Spanish-speaking listeners, mostly from the Caribbean. This would be like owning an American Hot AC station on FM and putting a simulcast of London's Talk Sport on your AM station, with hosts with English accents, discussing British soccer and cricket.
ESPN Deportes spends almost all its time, with Mexican-accented hosts, some of them broadcasting from studios in Mexico, discussing Mexican and international soccer, with occasional talk about American baseball and basketball. This is of little interest to Latinos who trace their roots to the Caribbean.
There is no Regional Mexican station, FM or AM, in the Washington area. That's because there aren't enough Mexican immigrants to support it. So why put on a Sports station that's oriented to Mexicans? Because it's easy. You just plug it in and you've got 24/7 sports in Spanish. ESPN Deportes stations do get some ratings in the West and Southwest. Univision even created its own Mexican-oriented 24/7 sports network, with many of its AM stations now running it.
But none of it has anything to do with the sports interests of Hispanics from the Caribbean.
ESPN Deportes is NOT generic sports in Spanish. ESPN Deportes is aimed at Mexicans and Mexican-Americans, while WLZL is a Tropical music station, aimed at Spanish-speaking listeners, mostly from the Caribbean. This would be like owning an American Hot AC station on FM and putting a simulcast of London's Talk Sport on your AM station, with hosts with English accents, discussing British soccer and cricket.
ESPN Deportes spends almost all its time, with Mexican-accented hosts, some of them broadcasting from studios in Mexico, discussing Mexican and international soccer, with occasional talk about American baseball and basketball. This is of little interest to Latinos who trace their roots to the Caribbean.
There is no Regional Mexican station, FM or AM, in the Washington area. That's because there aren't enough Mexican immigrants to support it. So why put on a Sports station that's oriented to Mexicans? Because it's easy. You just plug it in and you've got 24/7 sports in Spanish. ESPN Deportes stations do get some ratings in the West and Southwest. Univision even created its own Mexican-oriented 24/7 sports network, with many of its AM stations now running it.
But none of it has anything to do with the sports interests of Hispanics from the Caribbean.
DXingRadio
Leading Participant
WBQH 1050 and WKDV 1460 are regional Mexican formats, AMs with FM translators.
And both have growing billing of a bit over $500 k a year, which is not bad for such mediocre technical facilities.
WQBH actually gets around between a 0.2 and 0.5 share, while WKDV, being on the outskirts of the market does not show in some books and is around a 0.1 or 0.2 in others.
It is significant to note that a lot of Salvadorans love Regional Mexican formats; the top station in San Salvador has that format.
As David pointed out, just because a station, especially a sports/talk station has low ratings, it doesn't equally translate to also having equally poor revenue. Even English sports/sports-talk stations don't show well in 6+ ratings, but have an audience within the demographic sweet spot for M18-34. This is the demographic pursued by auto dealers, beer, etc.
- Status