As the Earth Turns. - Page 22
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Thread: As the Earth Turns.

  1. #211
    Quote Originally Posted by michael hagerty View Post

    As for the "hearing the same four dozen songs over and over again"...and the response you got...there's the perfect illustration of what David, BigA and I have been explaining on K-Earth threads for the past decade. The typical listener doesn't keep track. They either like the song or don't. Unless it's an irritant, the repetition doesn't register...just the pleasure of hearing a song they like.
    The mind boggles at such a lack of awareness.

  2. #212
    Quote Originally Posted by michael hagerty View Post
    Unless it's an irritant, the repetition doesn't register...just the pleasure of hearing a song they like.
    How's this one for a total irritant, hearing this line repeated about 16 times in the song--"Your Trojans in my head" Yikes! Yeah that'll get in your head and not in a good way

  3. #213
    Quote Originally Posted by SuperRadioFan View Post
    How's this one for a total irritant, hearing this line repeated about 16 times in the song--"Your Trojans in my head" Yikes! Yeah that'll get in your head and not in a good way
    Had to Google it. In my Alternative blind spot, apparently.

  4. #214
    Quote Originally Posted by ChannelFlipper View Post
    The mind boggles at such a lack of awareness.
    People have other stuff (love, work, food, sex, money) on their minds.

  5. #215
    Quote Originally Posted by SuperRadioFan View Post
    How's this one for a total irritant, hearing this line repeated about 16 times in the song--"Your Trojans in my head" Yikes! Yeah that'll get in your head and not in a good way
    Gee Flipper, why are you stuck in past and can't get on with the new alternative scene? What is wrong with you?

    Uh-huh.

  6. #216
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    Quote Originally Posted by michael hagerty View Post
    Llew: I had the inclusion of non-jazz oldies in the Smooth Jazz format explained to me by no less than Carol Archer, a former KFRC Music Director, a dear friend and, at the time, the Smooth Jazz editor at Radio & Records. Simply put, those songs were there to catch Oldies, AC and Urban AC listeners when they punched out of their favorite stations. An attempt to broaden the reach of the format that inevitably diluted it.
    Also worth noting that the format was not called "Smooth Jazz" when it started. It was new age and, soon, R&R called it "New Adult Contemporary" or NAC.

    The smooth jazz name came about when Pyramid did not want to license "The Wave" when getting ready to launch WNUA in Chicago. They did one-on-one interviews, playing sample pods of the new format. Respondents were asked to describe, in their own words, what they heard. In one interview, a listener said that the music was "... like smooth jazz..."

    The perception became reality, as Pyramid adopted that term as its positioner after testing it "in context" with the music. Target listeners liked the term, and found it to be pleasing and somewhat aspirational... not reflective of ordinary radio stations. The word "smooth" nicely justified the generally softer tempo of the station, without saying that it was "mellow" or "soft".

    The adoption of the term in Chicago was orchestrated by Owen Leach, co-creator of the original format at KTWV along with Frank Cody and a team of other pros. The name got picked up by other stations and the trades quite quickly.

    But the format never set out to be "jazz" at all. It was more Yanni at the beginning in what one consultant dismissed at an NAB AC seminar as "songs you've never heard by artists you've never heard of".
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  7. #217
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    Quote Originally Posted by michael hagerty View Post
    People have other stuff (love, work, food, sex, money) on their minds.
    And sports... aren't the Trojans a team?
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  8. #218
    Quote Originally Posted by michael hagerty View Post
    People have other stuff (love, work, food, sex, money) on their minds.
    ...and Trump!

  9. #219
    Quote Originally Posted by michael hagerty View Post
    Llew: I had the inclusion of non-jazz oldies in the Smooth Jazz format explained to me by no less than Carol Archer, a former KFRC Music Director, a dear friend and, at the time, the Smooth Jazz editor at Radio & Records. Simply put, those songs were there to catch Oldies, AC and Urban AC listeners when they punched out of their favorite stations. An attempt to broaden the reach of the format that inevitably diluted it.

    As for the "hearing the same four dozen songs over and over again"...and the response you got...there's the perfect illustration of what David, BigA and I have been explaining on K-Earth threads for the past decade. The typical listener doesn't keep track. They either like the song or don't. Unless it's an irritant, the repetition doesn't register...just the pleasure of hearing a song they like.
    Well, I guess I'm "special" then, and perhaps not in a good way. I think Let's Stay Together is a wonderful, classic song, but I still have no desire to hear it again. Possibly ever...or maybe in another decade. But for me, hearing it probably 1,200 times on radio for a couple of decades burnt it to a crisp for me. Now that I've pretty much given up music radio, and moved to my own playlists and streaming, I even find shuffle on my MP3 player annoying at times. I can't tell you how many times I hit 'skip' because I don't want to hear THAT song again. It's like Mike Phillips (RIP) is controlling the repeat on my shuffle from the nether-world, and only repeating 300 songs. And my playlist has about 1,800 songs on it.

    More and more lately, I listen to classical or jazz on Spotify, and keep switching between playlists.

    From a psychological perspective, I have to wonder about the efficacy of a medium to sell products that involves people listening mindlessly. Are they listening to the commercials? Especially when the stop-set is 7 minutes and 12 spots long? Is mindless listening enough to sell a product? Perhaps. But I think if I were an advertiser, I would be more interested in media where people are actually paying attention.

  10. #220
    Quote Originally Posted by LKellerIII View Post
    Well, I guess I'm "special" then, and perhaps not in a good way. I think Let's Stay Together is a wonderful, classic song, but I still have no desire to hear it again. Possibly ever...or maybe in another decade. But for me, hearing it probably 1,200 times on radio for a couple of decades burnt it to a crisp for me. Now that I've pretty much given up music radio, and moved to my own playlists and streaming, I even find shuffle on my MP3 player annoying at times. I can't tell you how many times I hit 'skip' because I don't want to hear THAT song again. It's like Mike Phillips (RIP) is controlling the repeat on my shuffle from the nether-world, and only repeating 300 songs. And my playlist has about 1,800 songs on it.

    More and more lately, I listen to classical or jazz on Spotify, and keep switching between playlists.

    From a psychological perspective, I have to wonder about the efficacy of a medium to sell products that involves people listening mindlessly. Are they listening to the commercials? Especially when the stop-set is 7 minutes and 12 spots long? Is mindless listening enough to sell a product? Perhaps. But I think if I were an advertiser, I would be more interested in media where people are actually paying attention.

    A single exposure to a spot sells nothing. Which is why they buy reach and frequency. Because over time, the mindless listening gets the message in your brain---it's similar to name recognition for candidates.

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