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Thread: Will Cumulus sell its Mobile stations?

  1. #1

    Will Cumulus sell its Mobile stations?

    So apparently from an article I read, Cumulus has started selling its stations in Albany due to its bankruptcy woes (https://radioinsight.com/headlines/167373/cumulus-files-reorganization-plan-with-fcc-to-divest-four-stations/). Maybe this doesn’t mean much but will it get worse? Is iHeart going to have to do the same? Question is, Is it going to happen to fhe Mobile/P’Cola market? They dont really seem to care about little markets as much anyways. My presumption says no, but it would be nice if we had like, Entercom or some other radio company running stations in Mobile. Anyone know how bad the situation with Cumulus is?!
    Last edited by Alex_0490; 03-28-2018 at 11:00 PM.

  2. #2
    Quote Originally Posted by Alex_0490 View Post
    So apparently from an article I read, Cumulus has started selling its stations in Albany due to its bankruptcy woes.
    That's not why they're selling. You should re-read the article. There are four markets where they own five stations, and the FCC only allows one company to own four in those particular markets. So in each of those markets, one of which is Albany GA, they are placing one station into a trust to be sold. It's being done to comply with FCC ownership rules, not their financial situation.

  3. #3
    Yea I read but maybe misunderstood it, my apologies... anyways it is a part of the bankruptcy “restructuring” plan so how is it not related?

  4. #4
    Quote Originally Posted by Alex_0490 View Post
    Yea I read but maybe misunderstood it, my apologies... anyways it is a part of the bankruptcy “restructuring” plan so how is it not related?
    Because they're not selling the stations for financial reasons. They were grandfathered into owning five stations. The restructuring voids that grandfathering rule, and they now must operate as though they were a new company.

    They probably won't make much on the four stations, and I have no reason to believe it will lead to them selling the Mobile cluster. In fact, it's likely the stations will sit in the trust for a while.

  5. #5
    Cumulus seems too big in Mobile-Pensacola-Fort Walton to sell.

    3 FMs/2 AMs in Mobile, 4 FMs/1 AM in P'cola (with 3 of the Pensacola FMs city grading Mobile), and 4 FMs/ 1 AM in Fort Walton (with 1 FM city grading Pensacola and 2 FMs putting strong signals into Pensacola).
    Yep, Cumulus owns 7 100kw stations city grading Pensacola with 11 total Cumulus owned stations on the Pensacola radio dial.

    Seems like Cumulus would want to BUY in Biloxi and add a 4th FM to the Mobile cluster (which would require them to sell off 690 or 900).

    How much revenue could an Albany, GA FM generate anyway? It's a very spread out market full of poor folks. Albany already has several silent stations.
    Last edited by seedless; 03-30-2018 at 12:25 AM.
    Poledo

  6. #6
    Good research, Poledo. There are those who have felt they have had too many overlapping signals in these markets for years. Some of the 100kwers carry very well into two markets (if not three.) Cumulus finally took one of their "extra" signals in Nashville out of the "trust" and sold it to Midwestern after over a decade. The station is vastly improved. The FCC let em do the trust thing in Nash for way too long, so why would it be any different along the coast? This might get me in trouble, but I would think the other big player in the bankruptcy game would sell their stations somewhere down the crazy river, I mean beach, before Crums sells their stations. (I have no insider info, btw.) I have to think the just under two dozen stations owned the cloud company are bringing in at least enough revenue to pay for everything except the sale price payments, so in the scheme of things, they would be off the radar of the chopping block department. What did they originally pay for all of those stations? Hmmm.

  7. #7

    Join Date
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    Gulfport, MS
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    Which Biloxi stations do they want to buy?

  8. #8
    In a related note they had to give up 4 or 5 translator applications in a few viable markets (you can do the research) because of the new structure. They could not transfer the applications. With that said, you will probably see a few market swaps in the future.
    WLYB FM
    96.3 Demopolis AL.
    100.5 Meridian Mississippi.

    WRYC FM
    92.5 Frisco City/Monroeville

  9. #9
    So Cumulus might unload the Mobile-Pensacola-Fort Walton-Tallahassee-Albany cluster?
    Poledo

  10. #10
    tomservo's Avatar
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    Quote Originally Posted by seedless View Post
    So Cumulus might unload the Mobile-Pensacola-Fort Walton-Tallahassee-Albany cluster?
    I can't speak for FWB or Albany but I am 99.9% certain they are not going to leave Pensacola or Mobile radio markets. They just appointed a new guy to be PD and OM at their Pensacola cluster, and several of the stations appear to still be good moneymakers. Not to mention Cumulus is out of bankruptcy now.

    It looks like we're stuck with them for the foreseeable future.

    I'm wondering if there's a new engineer in town, too. The Mobile stations are now showing song title/artist info on the RDS and WDLT's HD has FINALLY been fixed so it works again, although the sync is still way off. Someone is definitely doing some work behind the scenes.

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