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Latest News on Australian Radio.

Y2kTheNewOldies

Y2kTheNewOldies

http://themusic.com.au/news/all/201...m-radio-stations-arent-supporting-local-acts/

https://dailyreview.com.au/radio-is-the/72931/


http://www.adnews.com.au/news/does-radio-have-a-marketing-problem

Research conducted by a music industry veteran has concluded that radio listeners are not being exposed to new local music because Australian commercial FM radio stations are failing to support them.
Chrissie Vincent, who is the first person to graduate with the new Masters of International Music Business degree, says commercial radio is not upholding the content quota requirements.

The research was conducted for a Masters thesis and submitted to APRA in December last year.

"My research showed that during a typical week NOVA played a measly 7% Australian content, Fox FM just 11% and KIIS FM played 13% during a 24 hour period, with the stations making their quotas playing local artists from 10pm till midnight during the 'off-peak'," Vincent said.

"Of the commercials, Triple M was the only station researched to hit the minimum of 25% content quota during a 24-hour period. National youth broadcaster triple j who are not a commercial radio station were compared for this research and were found to be easily reaching well above the minimum local requirements, proudly flying the Aussie flag with a massive 49% Australian content."

Vincent said of the findings, "My research outcomes were more shocking than I expected with just six acts receiving frequent airplay during the research period, sufficient enough to translate to actual chart positions and sales".

The research comes after APRA AMCOS, ARIA and Commercial Radio Australia announced yesterday it will work together to ensure commercial radio stations are meeting their Australian music quotas and if non-compliance is a real issue and how it can be addressed.

The discussion will also be raised with a Senate enquiry in local content set for May.

"I believe the government needs to support Australian music and one thing they could do right now is examine the relevance and transparency of AMPCOM (Australian Music Performance Committee), who are meant to be monitoring what is happening on radio playlists," Vincent said.

"It has been shown over and over that familiarity and frequency make hits.

"If Australian artists were given the same frequency of plays that international acts were given, the audience would become fans of Australian artists they will not turn off, they will not turn away."
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One is doing research on Australian Talent on DOmestic radio.
 
I wonder if any of it has to do with Australia's healthy rock heritage (Triple M) and alternative rock heritage (Triple J and Triple M).

I personally haven't heard that much pop from Oz since the 80's (Natalie Embruglia, Savage Garden and Kylie Minogue notwithstanding), and I know there is a country scene over there, but I wonder how much support it receives from Oz radio.
 
Here's how I see things: If the Aussie artists are worked like the others and produce material of the same quality, then the ratio will take care of itself. Radio responds to what the listener wants. Granted the music companies push the music and I'd gather they're really pushing International material. I see requirements to play a certain percentage of national artists as a form of musical censorship. If Australian artists are getting more play in non-peak times it is only because it's not the music most listeners want to hear. The change needs to start pre-radio as radio is just reflecting what listeners are choosing.

Of artists from down under I have heard on this side of the world, there are song great artists producing good stuff. Then again, being so far away I likely wouldn't hear the mediocre stuff.
 
"The change needs to start pre-radio as radio is just reflecting what listeners are choosing."

They can't choose something they're not hearing. There's multiple successful and talented Canadian acts that aren't known in the States outside of noncommercial and Triple A style formats. Those acts got their start in part because there's a system that encourages them to be heard. I'm personally glad that not every English speaking nation's radio is completely dominated by acts from the US, and appreciate the systems and rules that keep it that way.
 
There also is another factor, the intra-corporate politics of the recording and radio industry in Australia.

I was a frequenter of a forum of a hard rock band that was filling halls there in the late 90's and early 2000's, yet was having trouble with record company politics. They had an album that could have even been released over here in the US in 2000 if it hadn't been for recording industry office politics (or whatever you want to call it).

Said band (which I won't name -- I'm certain there are others who went through similar troubles) still plays the clubs and halls, and market their CDs and songs online.

If artists over there have problems within the recording industry, I would guess that there are issues within the radio industry as well.

But that is just a semi-educated guess. I've never been to Oz, just followed a lot of bands from over there.
 
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