January Ratings

OK, a lot of people were hooked on The Fish for Christmas. But it looks like they were still reelin' them in come January, #2 6+. Doesn't seem like a holiday hangover for them, unlike what usually happened at B98.5 in years past.

Kiss 104.1 now wins the worst-at-Digital-White-Columns booby prize for once, but this looks like its housemates doing better, not so much Kiss doing poorly.

And Kicks got their butt kicked. With a 2.9 6+ (same as Rock100.5), that's the worst I have ever seen them do. The Bull kept charging with its typical ratings in the low 4s, so not a format problem.

The one thing we know about Kiss 104 is the decline in 6+ share was caused by the move to a younger sound and dropping Tom Joyner. And without seeing the demo ratings, we have no way of knowing what really happened.

It's possible that Kiss shed its older demos, which it didn't want anyway, and maintained or increased the more saleable younger demos. But we would have to see the demo numbers to know that.

Kicks losing share was the biggest surprise to me.

Here is an eazy link to ratings:

https://ratings.radio-online.com/cgi-bin/rol.exe/arb047

106.7 needs to change their format to "talk". They still have a big payroll. Is 106.7 still billing about one half the Fish?

Does anyone know any sub 55 demo WSB does well in after 10AM?

secondchoice said:

Does anyone know any sub 55 demo WSB does well in after 10AM?

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Looking at 10A-3P...WSB is tied with WSTR 94.1 and Hot 107.9 persons 18-34. WSB beats V103 and WWPW. They are over a full share ahead of Q100. So yes...WSB does quite well during this daypart with younger listeners. If you look at women only 18-34 WSB doesn't do well ANY time of the day. (I WAS surprised at how well WSB does women 18+...especially women 35-64.)

wavo said:

Looking at 10A-3P...WSB is tied with WSTR 94.1 and Hot 107.9 persons 18-34. WSB beats V103 and WWPW. They are over a full share ahead of Q100. So yes...WSB does quite well during this daypart with younger listeners. If you look at women only 18-34 WSB doesn't do well ANY time of the day. (I WAS surprised at how well WSB does women 18+...especially women 35-64.)

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WSB is yuge. Bigger than any station in Jina.

RoddyFreeman said:

WSB is yuge. Bigger than any station in Jina.

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They could probably run a 1 Khz tone and get a 5 share...

Does Nielsen offer any kind of data regarding meter placement? Example - how many meters in each zip code? I would love to see how numbers correspond to changes in panel membership and geographical placement of meters.

wavo said:

They could probably run a 1 Khz tone and get a 5 share...

Does Nielsen offer any kind of data regarding meter placement? Example - how many meters in each zip code? I would love to see how numbers correspond to changes in panel membership and geographical placement of meters.

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I've never seen the breakouts by zip code and panel membership, but I know that stations that subscribe can get them.

Must have been a sizable number in NW Atlanta. Otherwise, how could a station like WFOM, that doesn't even cover the market, EVEN show up.

DavidEduardo said:

Stations can analyze their (or any competitor's) listening by ZIP code.

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David: What information is available to stations about the panel makeup? Are stations aware of how many meters are in each zip and can they learn the panelists demographics?
Do stations have access to information about panel changes - i.e. which zips lost meters, which gained meters, demographic changes in panel makeup, etc.?