Spotify is jumping deeper into the world of podcasting: The company has unveiled Spotlight, a new initiative to bring visually-enhanced audio programming about news, politics, sports and entertainment to the service.
Spotify has pacts for the audio content with partners including BuzzFeed News, Cheddar, Crooked Media, Lena Dunham and Jenni Konner’s Lenny Letter, Gimlet Media, Genius, the Minefield Girl, Refinery29 and LeBron James’ Uninterrupted. In addition, Spotlight will feature content from some of Spotify’s own original series such as “RISE,” “Secret Genius,” “Spotify Singles” and the new “Viva Latino” podcast.
Spotlight, announced in a blog post Thursday, is the first big move under Courtney Holt, VP and head of Spotify Studios and Video, the former head of Disney’s Maker Studios who joined the music streamer last fall.
