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Entravision Brings La Tricolor To Los Angeles; Suavecita To 11 Markets

https://radioinsight.com/headlines/122265/entravision-ditches-jose-twelve-markets/

This programming flip affect 12 markets including KLYY, KDLD Los Angeles.


Two of the markets where José had operated have flipped to Regional Mexican “La Tricolor“. Those are the Los Angeles/Inland Empire trimulcast of 97.5 KLYY Riverside/103.1 KDLD Santa Monica/103.1 KDLE Newport Beach and 105.9 KRZY-FM Santa Fe/Albuquerque NM. The Los Angeles station will feature the Los Metiches Show in mornings. Formerly known as the LMShow, it had aired in afternoons on many of Entravision’s now former José stations.

In the eleven other markets, Entravision is launching its “Suavecita” brand. Suavecita debuted in December 2016 in the Los Angeles market and features Regional Mexican Oldies from the 1980s and 1990s. The new stations joining that brand are:

Denver – 1090 KMXA Aurora/92.1 KJMN Castle Rock
El Centro CA – 94.5 KSEH Brawley
El Paso – 93.9 KINT-FM El Paso
Houston – 1180 KGOL Houston
Las Vegas – 92.7 KRRN Moapa Valley
Monterey/Salinas – 107.1 KSES Seaside
Palm Springs – 94.7 KLOB Thousand Palms
Phoenix – 106.9 KDVA Buckeye/107.1 KVVA-FM Apache Junction
Rio Grande Valley – 101.1 KNVO-FM Port Isabel
Sacramento – 104.3 KXSE Davis
Stockton/Modesto – 98.9 KCVR-FM Columbia/97.1 KTSE-FM Patterson
 
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