WXLO Coming In Loud And Clear in Revere - Page 3
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Thread: WXLO Coming In Loud And Clear in Revere

  1. #21
    "Header", "liner", "sweeper", "drop" are all real insider terms. I, for one, have no idea how they differ, if at all, from each other. Worse, I'm not sure what they mean.

  2. #22
    I am technically an outsider too and can only guess what they all mean. For example is a sweeper short for a radio contest?

  3. #23
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    Quote Originally Posted by Retro View Post
    I am technically an outsider too and can only guess what they all mean. For example is a sweeper short for a radio contest?
    We use some general terms for non-music elements in radio programming. Here are some:

    Sweeper - a very brief live or recorded phrase or statement intended to go between songs so as not to slow down the flow. "More of today's hits... Q97"

    Liner - also a brief statement, usually live. Often promotes a specific feature. "Q 97, where Jim Bob and Billy start your morning every day!"

    Promo - Usually used for a lengthier promotion of a show, contest, event. Usually, but not always recorded.

    Drop - An alternative term, often applied to specifics like a "listener drop" which would be "I'm Barbara and I always wake up with Jim Bob and Billy on Q 97" In this case, usually no production effects ad dropped between songs.

    Frontsell - Name for what a jock does ahead of a sweep or music segment.

    Backsell - After last song in a set... what the jock does before starting commercials. Can include music info, a contest result, pre-sell for something in next set, etc.

    Two stations in the same market may internally call their imaging elements by different names. All that matters is that the staff know what to do.
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