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Delilah on the New Lite Fm
- Thread starter Dr Wayne
- Start date
Saul the Iguana Killer
New Participating Member
It would be even more interesting if they went WRME-style. iHeart won't do that though.
'iHeart Radio - We Can Change Our Stations, But We Can't Pay Our Bills"
'iHeart Radio - We Can Change Our Stations, But We Can't Pay Our Bills"
First, iHeart pays its bills. It just can't pay pending payments to lenders.
Second, iHeart won't do a WRME format because such a format just can't rise above a certain low billing level as they can't attract the large agency accounts that pay better rates based on audience delivery in age groups below 55.
Saul the Iguana Killer
New Participating Member
If I can't pay my pending Visa card payments (my "lenders") or my pending car payment (yet another "lender"), would you not say that I'm not paying my bills? I think their debt load is obscene at best.
What? The statement you made makes no sense.
I think it speaks to the professionalism of their staff and air talent that they've not let their corporate finances stand in the way of their work.
Bills... charges for operating expenses and such.
Loan payments... charges for the money used to buy the group from the previous shareholders.
And that is why they are looking at some kind of packaged or prepared Chapter 11 filing. The station group makes loads of money. The error is not in their operation; it is in the also-obscene price that was paid for the group.
Saul the Iguana Killer
New Participating Member
I was just thinking earlier how terrified I would be to be an employee of iHeart (and to a lesser extent Cumulus). I've always loved radio, but what is happening in the industry relieves some of my regrets for having not pursued a career in radio. I feel horrible for the staff of WJMK, and I still want to know why the *&^% they would bring Brian Peck on deck 2 weeks before that flip. I know they're getting some kind of severance and what not, but they are still out of a job.
One very basic reality any radio person knows is if they wanted job security, radio is probably not the career choice to make. There's no such thing as job security (even if you're in the union), it doesn't always pay well, and you might work strange hours. But still, lots of people want to do it.
Radio Radio Listener
Regular Participant
I really didn't know people were in demand of having Delilah back on the air. 
I really didn't know people were in demand of having Delilah back on the air.
Let's put it this way: When a former top-rated station drops to #14, the people clearly don't care one way or the other.
Radio Radio Listener
Regular Participant
I know, but I didn't know that it was to the point that iHeartMedia decided that it was a good idea to add Delilah, considering that they dropped her before on WLIT.
staggmovie
Star Participant
I guess can they not be the Lite FM without her show?
No.
staggmovie
Star Participant
That is what it seems to be
staggmovie
Star Participant
And thinking about it, it would be like WLS AM without Rush Limbaugh
staggmovie
Star Participant
The February ratings are out, has anybody paid attention to see how they did?
6 AM to Midnight, the station is 13th in 25-54, and in 7-Mid they have the same rank position.
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