I've been skeptical of The Shark's longevity in Miami/Fort Lauderdale but with the recent flips to Alternative in New York and Dallas could it be they intend to keep the format in this market afterall?
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Alternative Here To Stay?
- Thread starter strangelove
- Start date
I think, based on Entercom's recent flips, that the company (specifically David Field, the CEO) is big on the format. Although it probably won't ever get big ratings in Miami, it will probably be a nice addition to the various formats Entercom now has in the market. I bet it can be sold in combo with WQAM and WAXY.
Not sure what else they could do with the station in the market anyway.
Not sure what else they could do with the station in the market anyway.
Rhythmic CHR?
Goat yodeling
Alt is staying, and if you want to go Rhythmic just tweak WPOW back to that as it has the heritage and lean currently. The market hole is Miami Latin friendly/Mass Appeal Throwback Hip Hop as Entercom does in Seattle and SF. The current South Florida Throwback is Urban and on a small translator.
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