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Thread: 99.7 NOW

  1. #31
    Quote Originally Posted by JackBenny View Post
    LKELLERIII - Thank you for the info. The Wolf and The Bear blur together for me. And I think I still have KPIX 95.7 magnet somewhere too. News or Talk format a while back. Din't last that long either.
    KPIX-FM was before Bonneville. For a while, 95.7 was owned by Westinghouse, which then owned CBS, prior to Viacom. They tried to brand the TV and FM together, and it was kind of a disaster. First it was "The FM News Station," and it was a horror show - most of the people on-air seemed to be amateurs and interns. You'd think the company that pioneered and ran all-news stations (KFWB, WINS) would know how to do it, but no dice. Then KPIX-FM got some ratings by being the "All OJ All the Time" station during the Simpson trial. After the trial ended, it became a pretty decent talk station for awhile - Pat Thurston locally and mostly syndicated stuff. But IIRC, when Viacom hoovered up CBS, 95.7 was sold to Bonneville.

  2. #32
    95.7, The Express. They said it (95.7 The Express) vertually every 30 seconds.

  3. #33

    Join Date
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    Quote Originally Posted by LKellerIII View Post
    KPIX-FM was before Bonneville. For a while, 95.7 was owned by Westinghouse, which then owned CBS, prior to Viacom. They tried to brand the TV and FM together, and it was kind of a disaster. First it was "The FM News Station," and it was a horror show - most of the people on-air seemed to be amateurs and interns. You'd think the company that pioneered and ran all-news stations (KFWB, WINS) would know how to do it, but no dice. Then KPIX-FM got some ratings by being the "All OJ All the Time" station during the Simpson trial. After the trial ended, it became a pretty decent talk station for awhile - Pat Thurston locally and mostly syndicated stuff. But IIRC, when Viacom hoovered up CBS, 95.7 was sold to Bonneville.

    Well I remember when KPIX-FM existed under CBS Ownership back then. Also I remember when KPIX Radio was sold CBS put more emphasis on going after KGO-AM at the time when they were then the most powerful news/talk station in the Bay Area at the time.

  4. #34
    Brian Cooley was the first Program Director of 95.7 KPIX, The Express. They paid him some rather huge bucks.

  5. #35
    Quote Originally Posted by 1069_KIFR View Post
    95.7, The Express. They said it (95.7 The Express) vertually every 30 seconds.
    Yes - that station was a s**t show, and if OJ hadn't murdered his wife (er...sorry...been wrongly accused instead of the "real killer"), the station wouldn't have lasted as long as it did. I also remember that they ran traffic reports seemingly every 5 minutes. I think traffic acted as filler, so they wouldn't have to actually gather and report news, which would have required more effort and a budget of over $3.

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