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WBZ Now iHeart

WBZ1030 dot com now redirects to the iHeart WBZ radio site.
On the WBZ dot com aka CBSBoston website, there are no longer logos/links to WBZ radio, sports hub etc though
one link to Schedule does go to a schedule page for 98.5 on CBS Boston site. (As of now technically Entercom owns them
but Beasley operates them...all pending approvals)
CBS Boston still has logos for CH 4 and 38 of course.

WRKO dot com still is the same, even saying copyright Entercom--because Ent still owns them. iHeart won't get them till
WKOX is put in trust/sold. The WRKOiHeart site doesn't have a listen live link (and WRKO is yet to be added to iHeart app)
and there's no logo on there (the words "station logo" appear). Again, Ent. still has them for now.

WZLX dot com redirects to wzlx.iheart.com etc

Magic's site does say copyright Entercom 2017
98.5 The Sports Hub still has all the CBS branding on it, for now
 
Yeah what Cumulus did with WYAY wasn't impressive

I wouldn't blame Cumulus for anything that happened at that station. They gave Atlanta it's first 24/7 all news station with experienced local professionals. When the audience didn't respond, they hired well-known local talk hosts. Not much more they can do.
 
I wouldn't blame Cumulus for anything that happened at that station. They gave Atlanta it's first 24/7 all news station with experienced local professionals. When the audience didn't respond, they hired well-known local talk hosts. Not much more they can do.
It seems like they gave the audience one month to respond. I'm not buying that argument
 
The promos sound cheap. Not like the classic upscale WBZ you are used to.
Clearly, iHeart is appealing to the lowest common denominator.
As H.L. Menchen once said, ' you'll never go broke underestimating the intelligence of the average American ' which looks like it is the only standard to which iHeart will follow.
 
As H.L. Menchen once said, ' you'll never go broke underestimating the intelligence of the average American ' which looks like it is the only standard to which iHeart will follow.

On the other hand, that's why the government created public broadcasting.

Bostonians have two great NPR stations to choose from. They never underestimate your intelligence.
 
And iHeart is only going to make them more popular. 89.7 WGBH and 90.9 WBUR. Bufferin and Budweiser Radio Time Salesmen eat your iHeart out. ! :)
 
And iHeart is only going to make them more popular. 89.7 WGBH and 90.9 WBUR. Bufferin and Budweiser Radio Time Salesmen eat your iHeart out. ! :)

People are still going to turn to WBZ for traffic and breaking local news. The general public doesn't share the same blind hatred of iHeart that many radio geeks do.

And when's the last time you heard a Bufferin ad on the radio?
 
18 months is not long enough to give a news station in a large market a chance.
You seem to cherish mediocrity

Like the attempt in Houston, the Atlanta station was seeing no upward growth. Nothing was building. In both cases, the numbers flat lined.

They could have seen by the 8th or 9th month that the formats, both in HOU and ATL, were going nowhere. Research could have checked whether the approach was sound and properly executed.

In today's world of weekly PPM numbers and Internet promotion, 12 months is quite enough. In both these cases, the owners were generous in allowing time to the format. As with most Sunbelt markets, news underperforms... a condition made worse by being the new kid on the band.
 
"Bufferin" it is just an alliteration to go with Budweiser. It could be any radio commercial. Point is that too many radio management people come out of the time sales department and not programming.
 
"Bufferin" it is just an alliteration to go with Budweiser. It could be any radio commercial. Point is that too many radio management people come out of the time sales department and not programming.

That provenance of managers has been true for the better part of a century. When radio became a mostly commercial vehicle by the mid-1920's, the key element to running a station was to be able to sell advertising.

CBS (Columbia) became successful as a venture of an advertiser who took over a radio station.

NBC began as a device to sell radios, since nobody would buy one if there was nothing to listen to. It soon became a profit center.

Ever since then, those who knew how to monetize the product were the most successful. Owners learned that it was easier and more profitable to sell the top-rated station, but programming was as much dictated by what could be sold as what would get listeners.

Even the great programming driven owners, such as McLendon and Storz developed their on-air approaches as ways to increase revenue. Programming was not an end, it was a means.

If you think anything has changed recently in the overwhelming dominance of sellers as managers, think again.
 
"Bufferin" it is just an alliteration to go with Budweiser. It could be any radio commercial. Point is that too many radio management people come out of the time sales department and not programming.

Programmers come and go........
"Always Be Closing" (Cash) Rules!

......"Coffee is ONLY for Closers!"

the very fact that Rocky Mozell can STILL buy and air spots proves my point!

Merry Christmas!
 
Point is that too many radio management people come out of the time sales department and not programming.

I don't know about you, but I like to get paid. People who went through the sales department know how to meet payroll. Programming people don't.

Even non-commercial radio stations tend to be managed by money people radio than content people. For basically the same reason.

Having said that, Bob Pittman was for many years a programming person. He programmed radio stations in Pittsburgh, Chicago, and New York.
 
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that Rocky Mozell can STILL"

I bet mozell's real surname is David?
Bradley Jay must be saved! Are you listening IHeart.
 
And iHeart is only going to make them more popular. 89.7 WGBH and 90.9 WBUR.

There are a lot of people who politically refuse to listen to NPR. They also don't seem to be able to find FM.

I predict WBZ will remain successful for many years regardless of what you or anyone else thinks of their ownership.
 
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