I've always wondered why KLOS rocks harder than most Classic Rock stations. With KSWD about to become Contemporary Christian, Los Angeles loses one of its two Classic Rock stations. KSWD leaned less hard-edged. But most markets only have one Classic Rock outlet, so LA won't be unique.
Looking at what was played in the last hour on KLOS, it's clear the station doesn't air much Billy Joel, Fleetwood Mac or Elton John, staples on most Classic Rock stations. Here's what was recently played (11/15)
AC/DC--Dirty Deeds
Judas Priest--Another Thing Coming
Jane's Addiction--Been Caught Stealing
Aerosmith--Walk This Way
Lenny Kravitz--Are You Gonna Go My Way?
The Who--Behind Blue Eyes
BonJovi--Wanted Dead or Alive
Ozzy--Flying High Again
Kansas--Carry On Wayward Son
Van Halen--Jump
Foo Fighters--My Hero
Yes, they are all frequently heard on Classic Rock stations, except maybe that Ozzy song. And you can say Behind Blue Eyes is fairly soft, although from an undeniable Classic Rock act.
You can't say KLOS's ratings are stellar. Even when it had the format to itself (and will soon again) it always rocked harder than similar stations and always seems to underperform. Tied for #14 in the most recent ratings, and it's on an upswing over the last couple of months. Sometimes it dips down to #18 or worse. Yes, LA is a heavily Latino market where a station mostly aimed at white men is not going to do all that great. But KCBS-FM is also aimed mostly at white men and always does better than KLOS.
I wonder if anyone at Cumulus ever thought of taking it down a notch on KLOS, maybe play a Chicago, Hall & Oates, Blondie or Doobie Brothers song, like most Classic Rock stations?
Looking at what was played in the last hour on KLOS, it's clear the station doesn't air much Billy Joel, Fleetwood Mac or Elton John, staples on most Classic Rock stations. Here's what was recently played (11/15)
AC/DC--Dirty Deeds
Judas Priest--Another Thing Coming
Jane's Addiction--Been Caught Stealing
Aerosmith--Walk This Way
Lenny Kravitz--Are You Gonna Go My Way?
The Who--Behind Blue Eyes
BonJovi--Wanted Dead or Alive
Ozzy--Flying High Again
Kansas--Carry On Wayward Son
Van Halen--Jump
Foo Fighters--My Hero
Yes, they are all frequently heard on Classic Rock stations, except maybe that Ozzy song. And you can say Behind Blue Eyes is fairly soft, although from an undeniable Classic Rock act.
You can't say KLOS's ratings are stellar. Even when it had the format to itself (and will soon again) it always rocked harder than similar stations and always seems to underperform. Tied for #14 in the most recent ratings, and it's on an upswing over the last couple of months. Sometimes it dips down to #18 or worse. Yes, LA is a heavily Latino market where a station mostly aimed at white men is not going to do all that great. But KCBS-FM is also aimed mostly at white men and always does better than KLOS.
I wonder if anyone at Cumulus ever thought of taking it down a notch on KLOS, maybe play a Chicago, Hall & Oates, Blondie or Doobie Brothers song, like most Classic Rock stations?