Interesting choice for Entercom/CBS alternative format captain... - Page 2
Page 2 of 2 FirstFirst 12
Results 11 to 20 of 20

Thread: Interesting choice for Entercom/CBS alternative format captain...

  1. #11
    Kroq isnt going anywhere. Alt rock had its heyday n the mid 90s. More then likely it will never b that big again. But some alt is spilling over into CHR aka the artist portugal the man with feel it still. KROQ has been the same format for over 30 years it isnt goin anywhere. The format will never die it will always be around!!!

  2. #12
    Moderator/Assistant Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    35,382
    Quote Originally Posted by hotpatrick2004 View Post
    Kroq isnt going anywhere. Alt rock had its heyday n the mid 90s. More then likely it will never b that big again. But some alt is spilling over into CHR aka the artist portugal the man with feel it still. KROQ has been the same format for over 30 years it isnt goin anywhere. The format will never die it will always be around!!!
    But KROQ is being beaten rather significantly by Alt 98.7 in LA, and iHeart just won over the APD and MD of KROQ for a leadership position both locally and nationally.

    Entercom does not seem to like off-air PDs, so the message was clear. And KROQ lost a person with huge relationships and contacts among music folks, both labels and artists.

    Entercom's "modern rock" station in Miami shows that, thus far, they do not get how to make formats like this work in markets that are highly ethnic. In Miami, they have by far the lowest rated full C1 signal out off all of them, and it's the format's lack of adaptation to a market that is very rhythmic, driven by over 50% Hispanics and 20% African Americans.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  3. #13
    Moderator/Assistant Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    35,382
    Quote Originally Posted by TheBigA View Post
    Let's face it: The Alternative format is stagnant. It's stagnant because its platform is too small and localized. It needs to be broadened, and perhaps Martin can use his relationships to bring new life to the format.
    You are touching on a real problem. Gather 10 alternative partisans, and they will want 10 different blends of music... some overlapping, some diametrically opposed. There is pretty much a guarantee that on ever alt station, each listener will, hear, several times an hour, songs they really don't like... but those same songs will be another alt listener's favorites.

    Trying to make sense of an alt format station's music test is one of the more challenging things in radio!
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, RCA Broadcast News, Television Magazine, Radio Annual, Radio News, Sponsor, Television/Radio Age, R&R, Duncan's American Radio, M Street Directory, Broadcast Engineering, db, and more.

  4. #14
    Quote Originally Posted by DavidEduardo View Post


    But KROQ is being beaten rather significantly by Alt 98.7 in LA, and iHeart just won over the APD and MD of KROQ for a leadership position both locally and nationally.

    Entercom does not seem to like off-air PDs, so the message was clear. And KROQ lost a person with huge relationships and contacts among music folks, both labels and artists.

    Entercom's "modern rock" station in Miami shows that, thus far, they do not get how to make formats like this work in markets that are highly ethnic. In Miami, they have by far the lowest rated full C1 signal out off all of them, and it's the format's lack of adaptation to a market that is very rhythmic, driven by over 50% Hispanics and 20% African Americans.
    Wouldn't Ecom just slide in their new captain to steer the ship for KROQ?

  5. #15
    Quote Originally Posted by ksradiogeek View Post
    Wouldn't Ecom just slide in their new captain to steer the ship for KROQ?
    That's not how format captains work. Their job is to be a resource for the local PDs, to provide big picture information that can help them program locally. The problem with being a local PD is you tend to see everything from your own square foot. The format captain provides context, so you can find out about trends before they hit your market. Typically a format captain doesn't give up his own local job. The captain position is done in addition.

  6. #16
    Quote Originally Posted by DavidEduardo View Post

    You are touching on a real problem. Gather 10 alternative partisans, and they will want 10 different blends of music...
    The problem is that's not a radio format, that's a personal ipod. Radio stations need to create some kind of consensus. Right now, the only consensus music in alternative is the old stuff. Everyone is happy with the old stuff, and it gets good numbers. But everything grinds to a halt when we get to current music. In the old days, the record labels would help. But there's no money in it for them anymore, so no one's doing artist development anymore. My hope is that radio can help here, because it's in our best interest to have a vibrant, active format.

  7. #17
    Quote Originally Posted by TheBigA View Post
    The problem is that's not a radio format, that's a personal ipod. Radio stations need to create some kind of consensus. Right now, the only consensus music in alternative is the old stuff. Everyone is happy with the old stuff, and it gets good numbers. But everything grinds to a halt when we get to current music. In the old days, the record labels would help. But there's no money in it for them anymore, so no one's doing artist development anymore. My hope is that radio can help here, because it's in our best interest to have a vibrant, active format.
    SiriusXM is putting some effort into it and playing a bunch of current artists and bands, but its alternative music is scattered among four channels -- one of which, The Loft, is about to be forced off the satellites until the new year by Hotel California Radio, a six-week channel dedicated to all things Eagles. Alt Nation is the "mainstream" alt channel, and Sirius XMU is the "college" alt channel, and the Americana side of alt gets exposure on Outlaw Country. But with no push from FM, the new acts are only reaching a minuscule audience.

  8. #18
    Quote Originally Posted by DavidEduardo View Post


    Entercom's "modern rock" station in Miami shows that, thus far, they do not get how to make formats like this work in markets that are highly ethnic. In Miami, they have by far the lowest rated full C1 signal out off all of them, and it's the format's lack of adaptation to a market that is very rhythmic, driven by over 50% Hispanics and 20% African Americans.
    Is there any "modern rock" product out there that might work with such an audience? Most of the alt rock I hear is dense, guitar-driven music or singer-songwriter-type stuff, about as far from hip-hop, reggaeton, salsa or any other rhythmic genre as you can get. Other than playing old Los Lobos tracks -- and I'm not even sure that LA band had much of a Mexican-American following even in their heyday -- what would the Miami station have to do to start winning the hardwired-for-rhythmic demographic over?

  9. #19
    Quote Originally Posted by TheBigA View Post
    That's not how format captains work. Their job is to be a resource for the local PDs, to provide big picture information that can help them program locally. The problem with being a local PD is you tend to see everything from your own square foot. The format captain provides context, so you can find out about trends before they hit your market. Typically a format captain doesn't give up his own local job. The captain position is done in addition.
    So almost like a consultant in a sense, right? I have to say: at the stations I'm at, we just use consultants. Never have heard the 'format captain' term until Beasley merged with Greater.

  10. #20
    Quote Originally Posted by ksradiogeek View Post
    So almost like a consultant in a sense, right? I have to say: at the stations I'm at, we just use consultants. Never have heard the 'format captain' term until Beasley merged with Greater.
    In house vs out of house. It's a way to keep talented people in the company. Otherwise, at some point, they leave and consult. It's more of an issue for the bigger companies.

Page 2 of 2 FirstFirst 12

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  




     
Our Conferences
Useful Contacts
Community


Contact Us