Interesting choice for Entercom/CBS alternative format captain...
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Thread: Interesting choice for Entercom/CBS alternative format captain...

  1. #1

    Interesting choice for Entercom/CBS alternative format captain...

    Michael Martin ?!?!?! Isn't he a CHR guy???

    Over Kevin Weatherley? Over the PD of 107.7 The End in Seattle? Over the PD of 96.5 The Buzz in Kansas City? Over Jacent Jackson of Live 105 in S.F. ?


    https://radioinsight.com/headlines/1...rmat-captains/


    I wonder what this means for KROQ? Will it start to sound like a weak-sauced Modern AC, like most of Entercom's so-called alternative stations?

  2. #2
    Quote Originally Posted by MarkW View Post
    Will it start to sound like a weak-sauced Modern AC, like most of Entercom's so-called alternative stations?
    For starters, I'll tell ya now 'RBZ/KC and 'NRK/PDX are far from a Modern AC.

    Pretty much all of Ecom's alts are fairly adventurous and broad in their playlists.

  3. #3
    Quote Originally Posted by MarkW View Post
    Michael Martin ?!?!?! Isn't he a CHR guy???
    Remember, Kevin Weatherly was a CHR guy before taking KROQ to the top of the charts.

    Still, I too couldn't help but notice his absence in the list of format captains. Perhaps something bigger is in store for Mr. Weatherby.

  4. #4
    For starters, I'll tell ya now 'RBZ/KC and 'NRK/PDX are far from a Modern AC.
    The texture of the music is similar to what a Modern AC would play. Other than an occasional Nirvana or Pearl Jam song, you'll be hard pressed to hear any actual alternative ROCK music on either station.

  5. #5
    Quote Originally Posted by MarkW View Post
    Other than an occasional Nirvana or Pearl Jam song, you'll be hard pressed to hear any actual alternative ROCK music on either station.
    I would echo these comments for most alt. stations while there are exceptions and more exceptions now than say 2 years ago. However for the most part soft sounds have been imposed on the alt. format from coast to coast over the last Many years.

    It is no joke that an AM Nostalgia station that plays some Christopher Cross or Alan Parsons Project can sound "harder" than your garden variety alt. station these days. Really says a lot on many levels.

  6. #6
    One small part of Michael Martin's role wasn't necessarily what it means for the sound of alternative stations. I expect that will remain within the purview of the individual stations. However, Martin has an additional title:

    "MARTIN will also continue in his role as SVP/Programming and Music Initiatives."

    Music Initiatives has to do with his relationship with record labels, and perhaps furthering the format and artist development. One possible example would be expanding the KROQ Weenie Roast concept to other stations. Let's face it: The Alternative format is stagnant. It's stagnant because its platform is too small and localized. It needs to be broadened, and perhaps Martin can use his relationships to bring new life to the format.

  7. #7
    Quote Originally Posted by TheBigA View Post
    One small part of Michael Martin's role wasn't necessarily what it means for the sound of alternative stations. I expect that will remain within the purview of the individual stations. However, Martin has an additional title:

    "MARTIN will also continue in his role as SVP/Programming and Music Initiatives."

    Music Initiatives has to do with his relationship with record labels, and perhaps furthering the format and artist development. One possible example would be expanding the KROQ Weenie Roast concept to other stations. Let's face it: The Alternative format is stagnant. It's stagnant because its platform is too small and localized. It needs to be broadened, and perhaps Martin can use his relationships to bring new life to the format.
    So the answer is "take the Weenie Roast concept and go national with it".

    I couldn't think of anything less alternative if I tried. Congratulations alternative music, it has been going on for quite some time, but now its official: You have been AORized.

  8. #8
    Quote Originally Posted by ChannelFlipper View Post
    So the answer is "take the Weenie Roast concept and go national with it".
    I don't know if that's what he'll do, but I hope it's a possibility. The Weenie Roast is a great concept. KFOG used to do something like it in San Francisco.

    As I said, the format is stagnant, and so is KROQ. It needs help or it will die. Rather than thinking provincially about keeping Alternative the way it is, I believe someone has to be more proactive. Hopefully that's what this is about. I wouldn't compare it to AOR, because AOR has been dead for 30 years.

  9. #9
    Quote Originally Posted by TheBigA View Post
    I don't know if that's what he'll do, but I hope it's a possibility. The Weenie Roast is a great concept. KFOG used to do something like it in San Francisco.

    As I said, the format is stagnant, and so is KROQ. It needs help or it will die. Rather than thinking provincially about keeping Alternative the way it is, I believe someone has to be more proactive. Hopefully that's what this is about. I wouldn't compare it to AOR, because AOR has been dead for 30 years.
    It is that kind of thinking that killed it.

  10. #10
    Quote Originally Posted by ChannelFlipper View Post
    It is that kind of thinking that killed it.
    You have selective memory. If the format stays status quo, it will die on its own. Status quo thinking and complacency is what killed AOR, and it was overtaken by other genres. You don't have to look very far in the LA message board to see that KROQ has been dropping in the ratings. It's been going on for a while. If you look around the country, the format is in trouble. The music has become average, the fans know it, and it's hurting format growth. The record labels have given up, so there's no leadership there. Something has to change, and someone needs to fix the format or it will go away completely. Everyone knows that Alternative music is best enjoyed live, and there needs to be more inter-relationship between the live experience and radio. Hopefully that will happen.

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