KKGO Goes Christmas 11/20
The subject line says it all. The station will return to the country format on December 26. They made this change last year and it resulted in a moderate ratings improvement. Winter is typically a down period for the country format.
From Country Aircheck:
SoCal Santa: Mt. Wilson's KKGO/Los Angeles will flip to all-Christmas Monday (11/20) through Dec. 25. "We are thrilled to offer the best Christmas programming around this holiday season," says Station Mgr./PD Michael Levine. Like last year, the station will feature classics from Bing Crosby and LeRoy Anderson to more recent songs from Michael Bublé and Mariah Carey. The station's ratings increased from 2.1 share P6+ to 2.8 and reached a cume of 1,588,900 (all-time high for the station in the PPM era) in the 12/1/16-1/4/17 Nielsen survey.