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Miami needs a rhythmic CHR...

Tomgsinger

Frequent Participant
Yeah. I don't understand how Miami of all cities doesn't have a rhythmic CHR! Sure, WPOW is one, but they're actually listed as a mainstream CHR according to CBS themselves, not to mention Mediabase. So if they aren't a rhythmic, then who is?
 
We’ll have to see what happens when Entercom takes over regarding WPOW. But for now they seem to be doing well in the current direction. As for who’ll fill the void that would take a arm and a leg to convince someone to flip formats.
 
Which sort of explains why there isn't much of a need for a Rhythmic CHR in Miami since there's also 103.5 The Beat, another fully blown Mainstream Urban station owned by iHeartMedia.

In Miami, CHR's have traditionally been rhythmic.

This statement goes back to Tanner's Y-100 in the KC and the Sunshine Band era to Tanner's Power 96 until CBS came in and modiefied it. We're talking about nearly 40 years.

The primary appeal of a rhythmic CHR in Miami is Hispanic. The primary appeal of Urban is African American. Both WEDR and WMIB are over 2/3 Black in audience composition; Power 96 is 60% Hispanic and 30% "other"... only 10% Black.

So, in truth, there is room for Power to be a bit more rhythmic than it currently is.
 


In Miami, CHR's have traditionally been rhythmic.

This statement goes back to Tanner's Y-100 in the KC and the Sunshine Band era to Tanner's Power 96 until CBS came in and modiefied it. We're talking about nearly 40 years.

The primary appeal of a rhythmic CHR in Miami is Hispanic. The primary appeal of Urban is African American. Both WEDR and WMIB are over 2/3 Black in audience composition; Power 96 is 60% Hispanic and 30% "other"... only 10% Black.

So, in truth, there is room for Power to be a bit more rhythmic than it currently is.

I usually define Rhythmic CHR in a more Urban way, so that's why I thought there may not have been a need for a Rhythmic CHR in a market already being served by 2 Mainstream Urban stations, but I do understand there's a broader definition of the Rhythmic CHR format.
 
I usually define Rhythmic CHR in a more Urban way, so that's why I thought there may not have been a need for a Rhythmic CHR in a market already being served by 2 Mainstream Urban stations, but I do understand there's a broader definition of the Rhythmic CHR format.

You may define "Rhythmic CHR" as being based on pop-sounding country. What is important is how the industry defines Rhythmic CHR.

This is the Nielsen BDS Rhythmic Top 40 / CHR panel with owner and market rank:

WQHT - FM 1 New York Emmis Communications
KPWR - FM 2 Los Angeles Meruelo Media
KVVF - FM 4 San Francisco Univision Radio
WPGC - FM 7 Washington, DC CBS Radio
WJMN - FM 10 Boston iHeartMedia
KKFR - FM 14 Phoenix Riviera Broadcast Group
KZGO - FM 15 Minneapolis/St. Paul Go Media
KQKS - FM 18 Denver Entercom
WLLD - FM 19 Tampa/St. Petersburg Beasley Media Group
KWEE - FM 22 Portland, OR Alpha Media
KGGI - FM 25 Riverside/San Bernardino iHeartMedia
KBBT - FM 26 San Antonio Univision Radio
KHHM - FM 27 Sacramento Entravision
KSFM - FM 27 Sacramento CBS Radio
KUUU - FM 29 Salt Lake City Broadway Media
KVEG - FM 30 Las Vegas Kemp Mesquite Broadcasting
WPYO - FM 31 Orlando Cox Media Group
KPEZ - FM 33 Austin iHeartMedia
WNRG - FM 41 Milwaukee/Racine Saga Communications
WWKX - FM 44 Providence/Warwick/Pawtucket Cumulus
KKND - FM 49 New Orleans Cumulus
KKWD - FM 50 Oklahoma City Cumulus
WZMX - FM 52 Hartford CBS Radio
KBFM - FM 56 McAllen/Brownsville iHeartMedia
WBTT - FM 57 Ft. Myers/Naples iHeartMedia
Calls Metro Market Owner
WHZT - FM 59 Greenville/Spartanburg SummitMedia LLC
KOHT - FM 62 Tucson iHeartMedia
KDDB - FM 63 Honolulu Ohana Broadcast Company
KPHW - FM 63 Honolulu SummitMedia LLC
WDHT - FM 64 Dayton Alpha Media
WAJZ - FM 66 Albany/Schenectady/Troy Pamal Broadcasting
KBOS - FM 67 Fresno iHeartMedia
KSEQ - FM 67 Fresno Lotus Communications
KKSS - FM 69 Albuquerque American General Media
WKHT - FM 72 Knoxville E.W. Scripps
KOPW - FM 74 Omaha/Council Bluffs NRG Media
WEMX - FM 75 Baton Rouge Cumulus
KISV - FM 79 Bakersfield American General Media
KWIN - FM 81 Stockton Cumulus
KDON - FM 85 Monterey/Salinas/Santa Cruz iHeartMedia
WTMG - FM 87 Gainesville/Ocala Marc Radio
KEZE - FM 93 Spokane Queen B Radio
KWYD - FM 95 Boise Impact Radio Group
WHTP - FM 96 Portland, ME Mainestream Media
KWYL - FM 97 Reno Cumulus
WJQM - FM 101 Madison Mid-West Family Broadcasting
WLTO - FM 103 Lexington/Fayette Cumulus
KDGS - FM 105 Wichita Entercom
KHXT - FM 110 Lafayette Townsquare Media
KZFM - FM 111 Corpus Christi Malkan Broadcast Association
Calls Metro Market Owner
KHTN - FM 117 Modesto Mapleton Communications
KCAQ - FM 120 Oxnard/Ventura Gold Coast Radio
KVYB - FM 120 Oxnard/Ventura Cumulus
WRCL - FM 138 Flint Townsquare Media
WYRB - FM 160 Rockford Crawford Broadcasting


Note that these are not "urban" stations and they do play lots of material that does not make the Urban charts.

A good comparison is KRRL in LA, which is classified as Urban and KPWR in that market, which is a Rhythmic CHR. Both get over 60% of their listening is from Hispanics and less than 20% is from African Americans... the difference is in the music as a whole.
 
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I always thought a WKTU clone in Miami would work. I think WMIA has tried that in the past. But iHeart seems to not stick around with a single format too long on a few of their Miami signals.
 
I always thought a WKTU clone in Miami would work. I think WMIA has tried that in the past. But iHeart seems to not stick around with a single format too long on a few of their Miami signals.


Even at its best , WMIA missed identifying the "feel" of the more assimilated, mostly Cuban-American audience in Miami. They were getting good results with a NYC format aimed more at the Puerto Rican cultural experience in New York, which had little in common with Miami. Good idea, not enough localization.
 


You may define "Rhythmic CHR" as being based on pop-sounding country. What is important is how the industry defines Rhythmic CHR.

This is the Nielsen BDS Rhythmic Top 40 / CHR panel with owner and market rank:

WQHT - FM 1 New York Emmis Communications
KPWR - FM 2 Los Angeles Meruelo Media
KVVF - FM 4 San Francisco Univision Radio
WPGC - FM 7 Washington, DC CBS Radio
WJMN - FM 10 Boston iHeartMedia
KKFR - FM 14 Phoenix Riviera Broadcast Group
KZGO - FM 15 Minneapolis/St. Paul Go Media
KQKS - FM 18 Denver Entercom
WLLD - FM 19 Tampa/St. Petersburg Beasley Media Group
KWEE - FM 22 Portland, OR Alpha Media
KGGI - FM 25 Riverside/San Bernardino iHeartMedia
KBBT - FM 26 San Antonio Univision Radio
KHHM - FM 27 Sacramento Entravision
KSFM - FM 27 Sacramento CBS Radio
KUUU - FM 29 Salt Lake City Broadway Media
KVEG - FM 30 Las Vegas Kemp Mesquite Broadcasting
WPYO - FM 31 Orlando Cox Media Group
KPEZ - FM 33 Austin iHeartMedia
WNRG - FM 41 Milwaukee/Racine Saga Communications
WWKX - FM 44 Providence/Warwick/Pawtucket Cumulus
KKND - FM 49 New Orleans Cumulus
KKWD - FM 50 Oklahoma City Cumulus
WZMX - FM 52 Hartford CBS Radio
KBFM - FM 56 McAllen/Brownsville iHeartMedia
WBTT - FM 57 Ft. Myers/Naples iHeartMedia
Calls Metro Market Owner
WHZT - FM 59 Greenville/Spartanburg SummitMedia LLC
KOHT - FM 62 Tucson iHeartMedia
KDDB - FM 63 Honolulu Ohana Broadcast Company
KPHW - FM 63 Honolulu SummitMedia LLC
WDHT - FM 64 Dayton Alpha Media
WAJZ - FM 66 Albany/Schenectady/Troy Pamal Broadcasting
KBOS - FM 67 Fresno iHeartMedia
KSEQ - FM 67 Fresno Lotus Communications
KKSS - FM 69 Albuquerque American General Media
WKHT - FM 72 Knoxville E.W. Scripps
KOPW - FM 74 Omaha/Council Bluffs NRG Media
WEMX - FM 75 Baton Rouge Cumulus
KISV - FM 79 Bakersfield American General Media
KWIN - FM 81 Stockton Cumulus
KDON - FM 85 Monterey/Salinas/Santa Cruz iHeartMedia
WTMG - FM 87 Gainesville/Ocala Marc Radio
KEZE - FM 93 Spokane Queen B Radio
KWYD - FM 95 Boise Impact Radio Group
WHTP - FM 96 Portland, ME Mainestream Media
KWYL - FM 97 Reno Cumulus
WJQM - FM 101 Madison Mid-West Family Broadcasting
WLTO - FM 103 Lexington/Fayette Cumulus
KDGS - FM 105 Wichita Entercom
KHXT - FM 110 Lafayette Townsquare Media
KZFM - FM 111 Corpus Christi Malkan Broadcast Association
Calls Metro Market Owner
KHTN - FM 117 Modesto Mapleton Communications
KCAQ - FM 120 Oxnard/Ventura Gold Coast Radio
KVYB - FM 120 Oxnard/Ventura Cumulus
WRCL - FM 138 Flint Townsquare Media
WYRB - FM 160 Rockford Crawford Broadcasting


Note that these are not "urban" stations and they do play lots of material that does not make the Urban charts.

A good comparison is KRRL in LA, which is classified as Urban and KPWR in that market, which is a Rhythmic CHR. Both get over 60% of their listening is from Hispanics and less than 20% is from African Americans... the difference is in the music as a whole.

I listen to two of the station on that list, WPGC 95.5 and 105.5 The Beat in Ft. Myers. I enjoy listening to 105.5 The Beat on iHeartRadio since they do a mini-mix the last 30 minutes of their morning show, as well as throwback mini-mix at noon.
 
No, they're still a rhythmic per Mediabase and still play some songs by Kendrick Lamar, Gucci Mane, etc.
Mediabase isn't always accurate, Tom. They tend to not update format descriptions for a bit, sometimes even years.

Also, those songs are left in because they're still current. Once they hit recurrent status, they'll more than likely be dropped.
 
In the last few years, a number of the nation's big Rhythmic Top 40 stations moved to mainstream Top 40, including WBBM-FM Chicago, WYLD San Francisco and Z90 (XHITZ) San Diego. I guess WPOW figured it would follow the trend to an extent. So in what is a fairly rhythmic playlist, you find an occasional Justin Timberlake or Taylor Swift song. In fact, here is the last hour (Monday 4pm 11/27)

Taylor Swift--Ready For It?
Halsey - Now Or Never
Dua Lipa - New Rules
Sofi Tucker/Nervo/Alisa Ueno - Best Friend
Tory Lanez - LUV--I Told You
Portugal. The Man - Feel It Still
Justin Timberlake - SexyBack
Demi Lovato - Sorry Not Sorry
NF - Let You Down
Charlie Puth - Attention
Post Malone - Rockstar
Maroon 5 - One More Night
Logic feat. Alessia Cara & Khalid - 1-800-273-8255
Maluma - Felices Los 4
ZAYN & Taylor Swift - I Don't Wanna Live Forever [Cosmic Dawn Remix]
Dua Lipa - New Rules
Eminem - Without Me

I'm no expert but that still seems like a fairly rhythmic playlist, although with some conventional Top 40 mixed in. I guess WPOW feels it has the confidence of the English-speaking young Latino adults of Miami that playing Maroon 5 isn't going to cause them to switch the dial. I suppose that was the decision made by WBBM-FM, KYLD, Z90, etc.
 
I just saw that Dua Lipa--New Rules got played twice in less than an hour. 3:31 and 4:27. That's a fast rotation! Also Taylor Swift is heard twice in this time with two songs, once as the lead artist and once as a featured artist.
 
Pardon my ignorance but Rhythmic CHR is basically up-tempo Top-40 with some mainstream hip-hop blended in, correct?
 
Basically, yes. And largely targeted towards Hispanics and Caucasians.

Which is why Miami would be (and has traditionally been) a good Rhythmic market with WPOW. Almost every other Florida Market has an RCHR: WPYO, WLLD, WBTT, WTMG, WMBX-F2, WHOG-F2 except the most Hispanic one, Miami.

Currently WPOW is third in the Miami CHR race, and they only flipped when CBS got CHR happy and tweaked it's existing Rhythms to CHR (With the exception of WPGC, WZMX, KSFM). I don't know if Latino's in Miami are getting their Hip Hop fix from the two Urbans. Would love Mr. Eduardo's expertise on what the Hispanic/Caucasian listening on WEDR, and WMIB is. I would imagine a Latin friendly Rhythmic WPOW is what Miami is missing (or a Throwback Hip Hop station).
 
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