How long has WNCI been branding their forecasts?

Lately, I've noticed they've been branding their forecasts as "From the (Atlas Butler Heating and Cooling, Once Upon a Child, Nationwide Insurance, etc.) Forecast Center" before a meteorologist from WCMH-TV (NBC 4) provides a weather update. How long has this been done?

Sidenote: How long has NBC 4 had a partnership with WNCI? I know they have the TV deal for the Red, White & Boom fireworks, and from time to time WNCI simulcasts NBC's breaking news (Ohio State attack, Kirkersville shooting, etc.) and severe weather coverage... but how long has this arrangement been in place?

I remember Jym Ganahl giving forecasts on WNCI back in the late 1980s, so if it's been a continuous partnership since then, we're talking at least 30 years.

schmave said:

I remember Jym Ganahl giving forecasts on WNCI back in the late 1980s, so if it's been a continuous partnership since then, we're talking at least 30 years.

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Has to be at least that long because I was a kid back then and remember NBC4 meteorologists Ben Gelber and Jym Ganahl giving the forecasts. The Morning Zoo even had a parody song in the 90s about Ben.

I am not surprised that the forecasts don't have a sponsor tag to them... iHeart is all about maximizing advertising opportunities.

I can't believe I forgot "Here Come the Ben Gelber." That was in early 1995. Hilarious.

schmave said:

I can't believe I forgot "Here Come the Ben Gelber." That was in early 1995. Hilarious.

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Good ol' Days when morning radio tried to be creative and not just breaks of "TMZ type garbage" between songs.