Reading into Entercom's Divestures - Page 2
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Thread: Reading into Entercom's Divestures

  1. #11
    Quote Originally Posted by miketheradioguy View Post
    I'm not sure what Salem would give to Entercom if they were to acquire 1090.

    As for the country stations, I could see Entercom flip 100.7 The Wolf shortly after the merger closes if they think having two country stations in the same market is redundant.
    I don't think that would be very likely, given that they just brought in a new morning show, and it would leave the door open for another group to try country music to challenge KMPS.

  2. #12

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    Quote Originally Posted by fordranger797 View Post
    I don't think that would be very likely, given that they just brought in a new morning show, and it would leave the door open for another group to try country music to challenge KMPS.
    Considering that Entercom is divesting KFNQ and that Seattle is one of the major markets without an FM sports station, it would make sense for Entercom to flip 100.7 to sports.

  3. #13
    Quote Originally Posted by Goi View Post
    Yes it sure can be. Take for example Power 93 - still waiting to see an ROI that would make investors happy. Lots of money, time, hard work by lots of folks and yet..... Well you know the story thus far. However if done right it doesn't have to be. Hubbard turned 92.5 around relatively fast, the $, the work and effort has paid off BIG time for them. What about KJR FM. They seemed from outside perspective to have transformed an "oldies" station into a newer current and hipper version with a HUGE ROI. Just by looking at what they bill from 2014 - now nice work there and willing to bet they didn't spend as much as they did on other properties that have had more money and time sunk into them only to yield smaller results. At the end of the day you better be sure when you pull the trigger to flip.
    Movin' beats Power because it feels and sounds local, and has a better morning show. Even though Movin' sounds stagnant right now, a local stagnant is better than Power, which sounds anything but local and drowns in national IHeart programming mandates.

  4. #14
    Quote Originally Posted by fordranger797 View Post
    I don't think that would be very likely, given that they just brought in a new morning show, and it would leave the door open for another group to try country music to challenge KMPS.
    Quote Originally Posted by miketheradioguy View Post
    Considering that Entercom is divesting KFNQ and that Seattle is one of the major markets without an FM sports station, it would make sense for Entercom to flip 100.7 to sports.
    No major radio group owner is going to say, "we just hired a new morning show, so we can't change format".

    If The Wolf changed format, there will be a new Country station within a year.

    The only way Sports would make sense for CBS Seattle would be to buy KIRO-AM and FM. There are two sports stations in town already, with one of them having extremely cozy relationships with the Mariners and Seahawks. A Seattle sports start-up would be an extremely uphill and expensive battle CBS will not win.

  5. #15
    Quote Originally Posted by AQH View Post
    The only way Sports would make sense for CBS Seattle would be to buy KIRO-AM and FM.
    CBS won't be around long enough for that to happen and Entercom already owned and sold KIRO-AM and FM.

    I read into this that Entercom wants a younger new music listener in Country and through the End and KISW. With the country flanking you get the new listener, the old listener, you get the whole county demo with two stations. Cant do that with Rock-New music, not with two stations. KISW, the End lead the market in their formats and really they are the only ones, they may reach a wider sellable demo depending on who you are selling to. 103.7 is getting people that transition between 92.5, 106.9 and the old KUBE maybe KPLZ. 103.7 is not a market leader but if you want to try to pull in a demo where there is alot to go around and it may pull in new listeners too.

    As to why they let KZOK and Jack go, they are not new listener stations and are becoming the what new listeners call Oldies, a more narrow demo for sales. They let KFNQ go because they found some one that wants to do sports and may even keep some of the CBS sports programming. This would be a Win Win for Entercom, their CBS sports product clears in Seattle and they don't have to deal with an AM station.

  6. #16
    Could Bonneville buy 96.5 to use as a FM frequency for ESPN sports? Then they could transform 710 into ESPN Deportes, or something like that...

  7. #17
    Quote Originally Posted by xmtrland View Post
    CBS won't be around long enough for that to happen and Entercom already owned and sold KIRO-AM and FM.
    What's your point? Who do you think sold KIRO-AM & FM to Entercom?

    And on your first point, the company after the merger will be called CBS Radio.


    Quote Originally Posted by xmtrland View Post
    I read into this that Entercom wants a younger new music listener in Country and through the End and KISW. With the country flanking you get the new listener, the old listener, you get the whole county demo with two stations. Cant do that with Rock-New music, not with two stations. KISW, the End lead the market in their formats and really they are the only ones, they may reach a wider sellable demo depending on who you are selling to. 103.7 is getting people that transition between 92.5, 106.9 and the old KUBE maybe KPLZ. 103.7 is not a market leader but if you want to try to pull in a demo where there is alot to go around and it may pull in new listeners too.
    You're right on the aging Classic Rock format, and I agree with your point on Country music. That's one of the reasons it would be bad for either of the Country stations to be out of CBSR's control.


    Quote Originally Posted by xmtrland View Post
    As to why they let KZOK and Jack go, they are not new listener stations and are becoming the what new listeners call Oldies, a more narrow demo for sales. They let KFNQ go because they found some one that wants to do sports and may even keep some of the CBS sports programming. This would be a Win Win for Entercom, their CBS sports product clears in Seattle and they don't have to deal with an AM station.
    I get letting KZOK go, for the valid reasons you brought up in second paragraph. Letting Jack go is strange in how the station is an accountant's wet dream to operate with no live jocks.

    Who is the owner referred to who wants to do sports on an AM signal that has no broadcast rights to any major Seattle teams and no local personalities? With its night signal, it may be better off catering to the Juneau audience. It is hard to imagine any scenario for 1090 to remain sports and make financial sense to any company. There are only so many tax audit relief, car dealer and hair club advertiser dollars to go around.

  8. #18
    Quote Originally Posted by AQH View Post
    And on your first point, the company after the merger will be called CBS Radio.
    What's your source on that?

  9. #19
    Bonneville sold KIRO 710, KIRO FM 100.7 and whatever they were calling 770 back then. Then Entercom sold Bonneville KBSD 97.3 FM and KIRO 710 and whatever they were calling 770 back then.

    Just speculating on 1090. Can't wait to see who the winner is. They get the privilege of putting their inventory sticker on a slightly used Nautel, NX-50, 50KW AM transmitter already set up to broadcast in IBOC with the power savings advantage MDCL! I'm hopping it includes lunch.

  10. #20

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    Quote Originally Posted by Rob Piotrowski View Post
    What's your source on that?
    AQH is wrong, the combined company's name will be Entercom.

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