• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Entercom announces what it keeps, what it doesn't

Nov 15 Entercom shareholders to vote on merger w CBS radio. "The shareholder vote is just one more required step on Entercom’s checklist. It still needs to secure approval from the Dept. of Justice and Federal Communications Commission before it can close on the merger. But with the all-but-certain outcome of next month’s vote, Entercom will have about six weeks to get the deal done before the end of the fourth quarter – its targeted timeframe"

http://www.insideradio.com/free/nov...cle_98c3253a-b311-11e7-95bd-ffdee0846716.html
 
TVCOOL said:
Will 98.5 FM go Spanish speaking music? In Boston there is no Spanish fm radio station.
Click to expand...

While Boston is about 15 percent Hispanic, the population comes from all over the Caribbean and Central and South America, making it difficult to target. A "Spanish speaking music" (funny way to describe it) format on a blowtorch FM signal would be nearly impossible to run profitably. A strategically located translator relaying an HD2 would be a more logical approach, IMO.
 
Last edited:
CTListener said:
While Boston is about 15 percent Hispanic, the population comes from all over the Caribbean and Central and South America, making it difficult to target. A "Spanish speaking music" (funny way to describe it) format on a blowtorch FM signal would be nearly impossible to run profitably. A strategically located translator relaying an HD2 would be a more logical approach, IMO.
Click to expand...

Actually, for the first time ever, we have a consensus style of music that fills the charts from Chile to San Juan, from LA to Miami. Today´s Spanish language CHR is quite universal, and appeals to a wide range of ages from teens to folks in their 40's.

The prime example of this music is "Despacito", the Luis Fonsi & Daddy Yankee collaboration that is now the most viewed video in history with over four billion YouTube hits.

Properly programmed, such a format can get very significant shares, including even English dominant Hispanics.

(Your CT Bomba station is an example of how to do that format wrong, so is not a good example)
 
TVCOOL said:
Will 98.5 FM go Spanish speaking music? In Boston there is no Spanish fm radio station.
Click to expand...

No matter who buys it, WBZ-FM is not changing formats. It is the second highest billing station in the market, and has a 10% share of all market revenue. The buyer (or trader) who gets it will want it for the revenue stream, and would not change it.
 
Once the deal is appoved and if so Ent. acquires a couple signals from CBS may we see:
WEEI-FM Sportsradio 103.3 (return of old calls to that freq) or
WEEI-FM Sportsradio 104.1?
More centrally located tho 93.7's stick in Peabody works for me. @bostonradio mentions this on twitter.Entercom won't get to touch the WBZs but if DOJ and FCC approve, maybe a format-freq swap.
 
raccoonradio said:
Once the deal is appoved and if so Ent. acquires a couple signals from CBS may we see:
WEEI-FM Sportsradio 103.3 (return of old calls to that freq) or
WEEI-FM Sportsradio 104.1?
More centrally located tho 93.7's stick in Peabody works for me. @bostonradio mentions this on twitter.Entercom won't get to touch the WBZs but if DOJ and FCC approve, maybe a format-freq swap.
Click to expand...

It's possible, but we don't know how things will look like once Entercom divests their stations in Boston.
 
DavidEduardo said:


Actually, for the first time ever, we have a consensus style of music that fills the charts from Chile to San Juan, from LA to Miami. Today´s Spanish language CHR is quite universal, and appeals to a wide range of ages from teens to folks in their 40's.
Click to expand...
Many years ago on this forum you told me that the big players in Spanish music were not interested in the price tag to get into the Boston market, has this changed ?
 
freqlost said:
Many years ago on this forum you told me that the big players in Spanish music were not interested in the price tag to get into the Boston market, has this changed ?
Click to expand...

I just don't think that there is a large enough core listener population to justify using a full signal FM.

A large piece of the Hispanic population is Puerto Rican; that group originally migrated to the area in the 50's and 60's so the Spanish dominant first generation group is now in its 60's and 70's, and the second generation is generally English dominant and the arriving third generation is quite fully assimilated linguistically.
 
dhoule said:
(from an early post) What's the highest billing station in the Boston radio market? BZ??? EEI??? Kiss???
Click to expand...

WEEI-FM, followed by WBZ FM. Together, nearly 24% of all market revenue.
 
Here in the Providence area there are two full time Spanish speaking radio stations in WKKB FM 100.3 and WPMZ FM 102.1.
 
DavidEduardo said:


I just don't think that there is a large enough core listener population to justify using a full signal FM.

A large piece of the Hispanic population is Puerto Rican; that group originally migrated to the area in the 50's and 60's so the Spanish dominant first generation group is now in its 60's and 70's, and the second generation is generally English dominant and the arriving third generation is quite fully assimilated linguistically.
Click to expand...

And the DOJ wants to ensure that there's still competition, especially with The Sports Hub being divested. Therefore, I'm not going to expect any of these divested stations to flip to a Spanish format.
 
DavidEduardo said:


I just don't think that there is a large enough core listener population to justify using a full signal FM.

A large piece of the Hispanic population is Puerto Rican; that group originally migrated to the area in the 50's and 60's so the Spanish dominant first generation group is now in its 60's and 70's, and the second generation is generally English dominant and the arriving third generation is quite fully assimilated linguistically.
Click to expand...

Except for in East Boston and Chelsea,
 
Retro said:
Except for in East Boston and Chelsea,
Click to expand...

Census data shows Chelsea as 62 percent Hispanic, with Salvadoran the top component, not Puerto Rican. Revere, Everett and Somerville also have Salvadoran as their top Hispanic component. Lynn has more Dominicans and Guatemalans than Puerto Ricans. There is no breakout for East Boston because it's not a city, just a section of Boston, but given the stats for those nearby cities, it probably has a larger percentage of linguistically unassimilated Spanish-dominants than the market as a whole.

Boston itself is only 17 percent Hispanic, and the Puerto Rican edge there is razor thin -- Dominicans are catching up.
 
CTListener said:
Census data shows Chelsea as 62 percent Hispanic, with Salvadoran the top component, not Puerto Rican. Revere, Everett and Somerville also have Salvadoran as their top Hispanic component. Lynn has more Dominicans and Guatemalans than Puerto Ricans. There is no breakout for East Boston because it's not a city, just a section of Boston, but given the stats for those nearby cities, it probably has a larger percentage of linguistically unassimilated Spanish-dominants than the market as a whole.

Boston itself is only 17 percent Hispanic, and the Puerto Rican edge there is razor thin -- Dominicans are catching up.
Click to expand...

But radio does not program to specific political jurisdictions such as towns or cities. It programs to a market.

Boston has 503,000 Hispanics per the ACS (the annual Census Bureau sample-based projection) of which 81,000 are Dominicans and 35,000 are Salvadorans. There are 21,000 Colombians, and 22,000 persons from other Spanish speaking South American countries. 14,000 are from Mexico, and 44,000 are from Central American nations other than El Salvador. 14.000 are Cubans.

So around 56% of the Hispanic population is, buy subtraction, Puerto Rican. Since Puerto Ricans are "American" by heritage, there is no accurate statistic any more than there would be one for people born in Ohio residing in the Boston MSA.

The Puerto Rican community is now well into its third generation. The Spanish dominant population of Boricuas is well over 50 years old (most Puerto Rican migration was in the 50's and 60's and had stopped almost totally by 1968). So we are left with a target of less than a quarter-million persons. Trying to make a full signal FM successful with a population base of less than 250,000, some of which also are well assimilated and not Spanish dominant, is a tough task. Also, a percentage will be children and teens, and some will be beyond the ages targeted by advertisers. And no matter what you program, not every person will like it.
 
Last edited:
One thing Entercom should divest to iHeartMedia would be the Boston rights for Coast to Coast AM, which currently airs on WRKO 680. That could allow iHeartMedia to move Fox Sports Radio to 1200 AM as a full time affiliate since Bloomberg Radio moved to WRCA and the 106.1 translator last July.
 
miketheradioguy said:
One thing Entercom should divest to iHeartMedia would be the Boston rights for Coast to Coast AM, which currently airs on WRKO 680. That could allow iHeartMedia to move Fox Sports Radio to 1200 AM as a full time affiliate since Bloomberg Radio moved to WRCA and the 106.1 translator last July.
Click to expand...

Syndicated product can't be divested.

If iHeart wanted Coast to Coast for an o&o property, they would simply not renew the contract with the other station. They own the syndication company, after all.

However, Premier may make more money off of the affiliation with a bigger-signal station than they would with the show being on a more limited signal.
 
DavidEduardo said:


Syndicated product can't be divested.

If iHeart wanted Coast to Coast for an o&o property, they would simply not renew the contract with the other station. They own the syndication company, after all.

However, Premier may make more money off of the affiliation with a bigger-signal station than they would with the show being on a more limited signal.
Click to expand...

I thought of that since Bloomberg moved their programming to 1330 AM and the 106.1 translator, which could lead to iHeartMedia moving all their Fox Sports programming to 1200.
 
Entercom-CBS merger affected stations may learn of new owners today (tweets by RadioInsight,BostonRadioWatch)

BRW(@bostonradio):ETM-CBS Radio merger’s divested Boston stations find out their new owner(s) today. #98.5-100.7-1030-680-97.7
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom