As an Alt guy - Pressing Alt-Delete on 105.7 would be a God send because it would leave room for Entercome or Cumulus to go after alternative. Iheart nationally sucks at alternative IMO.
That was good.
As an Alt guy - Pressing Alt-Delete on 105.7 would be a God send because it would leave room for Entercome or Cumulus to go after alternative. Iheart nationally sucks at alternative IMO.
Sucks to live in Atlanta. In Columbus you have 3 oldies stations to choose from. In Atlanta just a Rock oldies station.
FLIP Radio 105.7, Bring a Christmas 105.7 so Atlanta can have a legit Christmas music station. And after Christmas, put a real AC station like the one in Dallas, “Star”. That will ruffle some feathers at Entercom.
Star isn’t all that great, numbers wise in both ATL and Dallas. If it doesn’t work out for them, I’m guessing a “real” Alternative station would suffice, as in Star 94.1
And such a station would give either John Tesh or Delilah radio shows a chance. That is another thing that has baffled me about a market as large as Atlanta but carries neither of those syndicated shows. Delilah left the ATL air waves at the beginning of 2012. John Tesh has never been heard here. Why not give it a shot?
Shows like that are good performers in the diary survey, as the name identity creates a benchmark and people write down large blocks of time spent listening. That is not the same case in the PPM, where the TSL boost just does not happen.
Hasn't the PPM been murder on "environmental" formats generally, such as smooth jazz, soft AC, classical, and what's left of BM/EZ?
FLIP Radio 105.7, Bring a Christmas 105.7 so Atlanta can have a legit Christmas music station. And after Christmas, put a real AC station like the one in Dallas, “Star”. That will ruffle some feathers at Entercom.
Star isn’t all that great, numbers wise in both ATL and Dallas. If it doesn’t work out for them, I’m guessing a “real” Alternative station would suffice, as in Star 94.1
Also, it wouldn't hurt for a classic hits (not classic rock) format to be on 105.7.
B98.5 is in fact an AC station but it competes heavily with top 40 and hot AC. The real format hole is 'classic hits', but in this market, filling a format hole does not necessarily make the most financial sense. Classic Hits is not a big money demo. If the format were to be given a chance, it would likely be on a translator.Wait, real AC station? But Atlanta has B98.5, no?
Also, it wouldn't hurt for a classic hits (not classic rock) format to be on 105.7.
Depends...classic hits is not a big money-maker. If you check the big market CBS stations, the revenues are underperforming the ratings.
That's even with compromising the eras of hits they play.
The demos of classic hit stations tend to be older but if you are not in the top 3 or 4 of a sub 55 money demo a lot of agencies will not consider you unless the rates are a per point "bargain". I am sure that 97.1 has folks that are not in the money demos but they have enough sub 55 folks to still be attractive to agency buyers.
WCBS FM is billing OK in NYC or the format would have been kicked aside years long ago.
It's billing "OK," but it's billing much less than a Top 5 station should be billing.
There is a reason why no one in Atlanta is doing this format, and the reason is money. Otherwise, it would be available.
WCBS FM is billing OK in NYC or the format would have been kicked aside years long ago. Not every station can target sub 30 demos. There are too many signals, someone has to "settle" for the 30 to 50 demos.
I think Classic Hits would certainly bill more on 106.7 than the current format, and I suspect fixed expenses would be less, too!