Sept. Book: - Page 2
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Thread: Sept. Book:

  1. #11
    🤔 Does anyone even know that 92.3/96.7 The Beat exists? IHeartRadio waited too long to officially launch an Urban here! They had plenty of years to join the game. Groove and Wild were great stations and that was the perfect time, but the blew it and everyone else launched Urbans. 92.3 nor 96.7 can even be heard in parts of Dekalb. Gwinnett is off the list period! I guess they launched for The Breakfast Club and national ads. They have 2 weekday local jocks, but i noticed none of the typical voice tracking during other times.

  2. #12
    IMHO: IHeart is not serious about Urban in the Atl. If they were they would move 105.3’s programming to 105.7, and do urban on 105.3. Of course the Alt. folks would go crazy. I believe IHeart could pull it off a really good Urban based on some of their Urbans in other markets, but is the Urban pie big enough to make it worth several months if not years of lost revenue to get that revenue slice?

  3. #13
    As an Alt guy - Pressing Alt-Delete on 105.7 would be a God send because it would leave room for Entercome or Cumulus to go after alternative. Iheart nationally sucks at alternative IMO.

  4. #14

    Join Date
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    Quote Originally Posted by secondchoice View Post
    IMHO: IHeart is not serious about Urban in the Atl. If they were they would move 105.3’s programming to 105.7, and do urban on 105.3. Of course the Alt. folks would go crazy. I believe IHeart could pull it off a really good Urban based on some of their Urbans in other markets, but is the Urban pie big enough to make it worth several months if not years of lost revenue to get that revenue slice?
    V-103 and Urban One have a lock on urban in ATL. Cox has had a man crush on V-103 for ages. Cox had a joint marketing alliance with Dickey called AURA, for Atlanta Urban Radio Alliance back when Dickey owned 104.7 and had urban on it. Cox with 104.1 (and 97.1 Jamz for a time) has picked up what CBS and Urban One don't get. Neither iHeart nor Cumulus would be wise to touch urban, unless they are sure they can take out one of the urban biggies pretty quickly.
    "When broadcasting over the radio, there are certain words we must omit.
    Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"

  5. #15
    Quote Originally Posted by jabba17 View Post
    V-103 and Urban One have a lock on urban in ATL. Cox has had a man crush on V-103 for ages. Cox had a joint marketing alliance with Dickey called AURA, for Atlanta Urban Radio Alliance back when Dickey owned 104.7 and had urban on it. Cox with 104.1 (and 97.1 Jamz for a time) has picked up what CBS and Urban One don't get. Neither iHeart nor Cumulus would be wise to touch urban, unless they are sure they can take out one of the urban biggies pretty quickly.
    Doesn't Kiss 104 do really well? They're not really trying to do what V-103 does.

  6. #16

    Join Date
    Jan 2006
    Location
    The ATL, OTP
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    Quote Originally Posted by RoddyFreeman View Post
    Doesn't Kiss 104 do really well? They're not really trying to do what V-103 does.
    Cox was trying to go directly at V-103 back in the 1990s when this all began. Kiss didn't really take off until they tried to serve a different part of the urban market, which they have done well with doing. Urban One has done something similar--chipping away at different parts of the urban market, without blowing all of their ammo on V-103.
    "When broadcasting over the radio, there are certain words we must omit.
    Like 'BEEP' and 'BUZZ' and 'GOBBLE-GOBBLE', by gosh we can't even say shhhhhaving cream!"

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