They've already made the "WSBB-FM Doraville" TOH ID a lot more prominent. It used to be a quiet, legal "WSBB-FM Doraville" by itself with a woman's voice, followed by the loud AM ID. Now it's the same guy who does the TOH ID for the AM. IIRC it's a loud "95.5 WSBB-FM, Doraville, a Cox Media Group Station" or something like that. The AM ID is hidden in the "AM 750, WSB...Atlanta's News, Traffic, and Weather Station..." sweep.
I guess Cox is joining iHeartClearChannel and Cumulus and UrbanOne with putting corporate IDs on their stations.
At some point Cox should try to swap the call signs of 95.5 and 98.5, as long as there's no issue with putting a 3-letter callsign on a "new" station (which I assume is the holdup; the FCC has been funny about that). Could Cox also swap the cities of license, too, without too much hassle? Then they could tidy up to a "WSB-FM and AM, Atlanta" ID.