• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Interesting wrinkle in Hubbard Radio

C

CaliRadioFan

Leading Participant
When you downoad any of its station apps - KIXI, Movin', Rock 98.9, or Warm - this little tidbit appears in the Google Play Store description:

Please note: This app features Nielsen’s audience measurement software which will allow you to contribute to market research, such as Nielsen’s TV Ratings.

Have never seen any radio station promote Nielsen before, certainly not in this way.
 
Nielsen is probably disclosing the feature because people working in media as professionals, aren't supposed to participate in ratings-related activities which could skew any research being conducted. David could elaborate more on this.
 
CaliRadioFan said:
When you downoad any of its station apps - KIXI, Movin', Rock 98.9, or Warm - this little tidbit appears in the Google Play Store description:

Please note: This app features Nielsen’s audience measurement software which will allow you to contribute to market research, such as Nielsen’s TV Ratings.

Have never seen any radio station promote Nielsen before, certainly not in this way.
Click to expand...

This is measurement for a different Nielsen product, which captures mobile consumption.
 
It's a sign of the times. Streaming is here to stay. There's a goldmine of delicious data in one's IP connected address and a social media linked app. Stuff you just can't get from some comparatively small PPM panel on terrestrial radio and their mediocre lives. And ad agencies want it. And Nielsen gathers data. Hence the disclaimer.
 
You must log in or register to reply here.
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.
Back
Top Bottom