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CBS says All Access subscriber growth up 200% since ‘Star Trek’ debuted

Y2kTheNewOldies

Y2kTheNewOldies

http://www.fiercecable.com/online-v...R1TmFvTTFlQXNBMENiR1lpTDFLWDZjT1wvMUdlXC90RWV

Interesting though on the subscription growth for all access.


CBS said it set another sign-up record and that subscriber growth is spiking since “Star Trek: Discovery” debuted about a week ago, but the network is still shying away from providing concrete numbers.

The network said that All Access subscriber growth is up 200% year over year since the debut of “Star Trek,” leading to another record week for sign-ups after last week’s “Star Trek” premiere helped set a record.

“Consumer response to the launch of ‘Star Trek: Discovery’ has been tremendous,” said Marc DeBevoise, president and COO of CBS Interactive, in a release. “The buildup to the show’s premiere led us to a record-setting month, week and ultimately day of sign-ups. The second week of the series has also exceeded our expectations and is a credit to the brilliant and dedicated work of the show’s entire creative team and cast.”



CBS has long been touting the power of original content, in particular “Star Trek,” to drive subscriber growth for its streaming platforms All Access and Showtime OTT, although thus far, the network has been somewhat cagey in terms of revealing specific subscriber counts for its streaming services. But the network has continued to state its goal of 8 million combined subscribers for All Access and Showtime OTT.

Earlier this year, reports indicated that Showtime was at 1.5 million subscribers and that All Access was close behind. Then in August, during an earnings call, the company said it expected to reach the halfway point of its subscriber growth goal by the end of 2017.
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Doing some figuring here... if they have around 2 million subscribers and get an average of say $7 a month ($5.99 for commercial version and $9.99 for no commercials) that comes to $168 million a year in revenue. Considering they're spending around $8 million per episode on just Star Trek Discovery, plus who knows how much on The Good Fight and other programming, it's highly unlikely this service is anywhere near profitable. If they get the number of subscribers up to 4-5 million, that might be a break-even point.

But here's the key on Discovery: it has more potential to grow subscribers for CBS than anything else they could do. AND.. they can make money on the merchandising considering the built-in fan base that seems to love to buy anything with Star Trek on it.
 
tested said:
But here's the key on Discovery: it has more potential to grow subscribers for CBS than anything else they could do.
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Exactly. Kind of like digital revenue. There's no profit but a lot of growth.

Stockholders are looking for growth. If they just wanted cash flow, CBS would not have sold its radio division.

They're aiming for 8 million subscribers. Consider that is 2% of the population. One quarter of the Sirius subscribers. To put it in context.
 
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