I have never quite gotten why WXLO doesn't care about Boston, while WAAF (which has an equal signal in Boston but a much better one in Worcester) focuses almost all their attention on Boston. WXLO really should try to sell their station in the Boston market. It's a MAJOR market as opposed to a small market. There's more advertisers, more $$$. Their local contour easily covers all of Middlesex County, plus western Essex, Norfolk and Suffolk counties. It can be heard well into Rhode Island and is the de facto Hot AC for Manchester, NH. Their signal stretches well beyond Worcester County. Sure they identify as "New England's #1 for Variety" but they really should directly compete with WBMX. They should put billboards over greater Boston and really try to get higher in the ratings IMO. So why do they stay within their small market most of the time?