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I wonder if R1 would consider Harder Alternative and Hard Rock on two of their under performing properties, 103.9 and 107.9, 100.3 seems to be holding their own. They tried every conceivable urban format with little or no success. 104.5 and 93.3 are not as cutting edge as they could be.
Highly doubtful.
That would only attract the Beavis & Butt-head types who now find FM rock in the market too wimpy. There is no advertising interest in that sort of station, except among the aforementioned pawn shops and bail bondsmen.
Which is why non-commercial radio is a great option. An LPFM might serve the purpose, except that the station would need to depend on listeners for financial support.
Is the rap/hip hop audience more civilized or more educated and spends more then the hard rock, metal or Alternative highly doubt it, so why are the advertisers after that type of listener. I don’t understand, what’s the difference between a rap and a rock listener. Non com alt/rock stations would be nice but the philly area has none, with the exception of 91.7 a few hours a week-not like other metros. Is it easier to sell advertising on a hip hop station with a 1.5, rather than an alternative with a 4.2, I still don’t get it.
Urban One has a disadvantage in that it is mostly "signal challenged" in Philadelphia. The stations that under-perform, though, can be packaged for sales and thus the cluster does OK.
Urban One has learned that doing non-African American formats is something they don't excel at so thinking they might do alt or metal is not likely. And such a format would really be a culture shock to their management team, just as asking me to do AAA would be unproductive!
Urban radio listeners are very loyal to radio. They see radio as part of their community. We don't see that with alternative or metal fans. They are fans of their favorite artists, and don't care about radio. That lack of passion for radio translates to advertisers, who seek out other ways to reach that audience.
Urban One has a disadvantage in that it is mostly "signal challenged" in Philadelphia. The stations that under-perform, though, can be packaged for sales and thus the cluster does OK.
Urban One has learned that doing non-African American formats is something they don't excel at so thinking they might do alt or metal is not likely. And such a format would really be a culture shock to their management team, just as asking me to do AAA would be unproductive!
And there's a difference between AAA (as it's generally programmed) and hard rock/metal and "harder alternative." The former has at least some appeal beyond the Beavis and Butt-head crowd; the latter hardly any. SiriusXM has a couple of channels devoted to hard alt and metal. The presentation utilized on both indicates that the programmers there buy into the stereotype 100 percent.
Of course, SXM deals in stereotyping routinely. They have one voice talent who has a distinctly African-American sound. He seems to get plenty of work -- but only on promos for NBA Radio. Wonder why.
R1 is black focused. I doubt they would change their imaging.
David, this is the best explanation/analogy I've heard concerning an AM station. I think you're right on the money.
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