Playboy founder and icon Hugh Hefner died on Wednesday evening at 91, a spokesperson for the men’s magazine said.
Hefner passed of natural causes at his home, the famed Playboy Mansion in Los Angeles, surrounded by loved ones.
“My father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time,” his son and current Playboy Chief Creative Officer Cooper Hefner said in a statement.
“He will be greatly missed by many, including his wife Crystal, my sister Christie and my brothers David and Marston, and all of us at Playboy Enterprises,” Cooper added.
