Just wanted to see what the experts thought about KFRG being a standalone in the Riverside -San Bernardino market place?. Would Entercom just spin it off to another company that runs stations out there like KOLA FM for example. It's not that economical to just keep a standalone in my opinion so far out of the LA area. I would suspect it would get sold or put in a trust once Entercom takes over. I know it's been for sale for years unless that has changed and I'm not aware of it.
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KFRG will it remain a stand-alone once CBS sale Closes?
- Thread starter 34james
- Start date
It's cheaper to hold it than to sell it. That's why they haven't sold it yet.
They still get the revenues, and it's still profitable, even though it's not particularly efficient. Lots of other stations in the exact same boat.
It's to the new owner's advantage to have a station in the IE. The IE and LA are separate radio markets, but they are part of the same LA TV (DMA) market so the station can be added to a sale where the advertiser targets both areas.
On the other hand, it is a stand alone operation, which most big operators today don't like.
The OC signal is mostly over the mountain areas, and not the centers of population. KKGO does have a signal over the populated areas, so the only advantage for Sol Levine would be to have country stations in the two separate markets.
As we discussed in another thread, he runs his stations a whole lot cheaper than CBS. So if he bought it, it would sap the profitability of his entire group, plus he'd have to lay off a lot of CBS staff. Not a fun situation, and so he's really not motivated. The potential isn't worth the aggravation.
Like I said if KOLA operators bought KFRG it would be a good cluster to add on to their stations. Just depends on what Entercom does with KFRG and what KOLA owners can afford to buy.
That's a lotta "depends." Whatever it is, it won't be happening for a while. It may not happen at all.
CBS owns a number of stand-alones in Southern California. There's KFRG in the IE and its 92.9 simulcast in the Temecula area. There's 610 KAVL, a CBS Sports station in Lancaster. And there's AC formatted KEZN in Palm Desert.
Does Entercom want these or will they be put up for sale?
Does Entercom want these or will they be put up for sale?
KAVL and a sister in Mojave were sold out of the Aloha Trust in 2012. The buyer is Saul Rosenzweig of Los Angeles.
There is an AM FM in the Victor Valley market, but they don't own KAVL and have not for 5 years.
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