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Katie Couric Leaves Yahoo

This is one of the challenges these companies like Yahoo and MSN have. They are huge platforms, and their text content is picked up by a lot of sites, and gets seen by a lot of eyes. But in terms of being a video platform for conventional content like news documentaries, they have been a failure. Couric did one such documentary last year. It was very controversial, but most of the coverage I saw was negative about her and her producer, and didn't really promote Yahoo. Not sure if she'd have more success at Netflix or Hulu. Not sure if either are looking to distribute that kind of content.

I suspect the recent sale of Yahoo and this announcement might signal some kind of change with how the company defines itself moving forward. We shall see.

http://www.businessinsider.com/katie-couric-leaves-yahoo-oath-2017-7
 
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RadioPatrol said:
Oath Inc is the owners of AOL, Yahoo and Huffington Post. I understand that Yahoo had leadership issues prior to Oath inc taking over Yahoo.
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The company that owns Oath is Verizon. Verizon created Oath to manage their new content companies. This should be interesting.
 
TheBigA said:
This is one of the challenges these companies like Yahoo and MSN have. They are huge platforms, and their text content is picked up by a lot of sites, and gets seen by a lot of eyes. But in terms of being a video platform for conventional content like news documentaries, they have been a failure. Couric did one such documentary last year. It was very controversial, but most of the coverage I saw was negative about her and her producer, and didn't really promote Yahoo. Not sure if she'd have more success at Netflix or Hulu. Not sure if either are looking to distribute that kind of content.

I suspect the recent sale of Yahoo and this announcement might signal some kind of change with how the company defines itself moving forward. We shall see.

http://www.businessinsider.com/katie-couric-leaves-yahoo-oath-2017-7
Click to expand...


Wow Couric apparently got 1 billion views during her stint at Yahoo but somehow that didn't translate to success though. Apparently Oath still holds Couric's contract for now. Wow it will be interesting where Oath sends Couric though now she left Yahoo.
 
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RadioPatrol said:
Wow Couric apparently got 1 billion views during her stint at Yahoo but somehow that didn't translate to success though.
Click to expand...

Exactly, the number of views are meaningless in the news business. What matters there is having an impact. These Yahoo videos are not making anywhere near the kind of impact she'd have on a traditional cable TV channel. But somehow, Yahoo can translate a billion views into some kind of money.
 
If Katie Couric moves to Huffpost how much of an impact will it be if she does similar shows on that venue. Well that's if Oath thinks its a good idea for Couric to do similar content there since Huff Post is Oath's main news site though.
 
FreddyE1977 said:
Who isn't leaving Yahoo?
It's a ridiculous flailing sham of a company.
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But Oath Inc just had a management change at Yahoo. Marissa Mayer just left Yahoo and the criticism at the company has been scathing for some time though during her stint there. Plus questionable decisions that Jerry Yang made prior to Mayer and Oath taking over Yahoo.

Also Oath's leadership of Yahoo the jury is still out on that.
 
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