When you are still one of five sports radio stations in a single market, this 'niche' format-within-a-format may be the way to go. According to Radio Insight, as of 7/27/17, KSDP will be known as "Orange and Blue Radio" with nothing but Denver Broncos and NFL centered talk 24/7. KOA and Rock 103.5 will still broadcast the actual games themselves. The Broncos will own 50% of the station and it will soon be housed in Dove Valley, CO at the Broncos front office.