Alfa Rock 1978 - 2017
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  1. #1

    Alfa Rock 1978 - 2017

    I read that EMF parent company of K-Love has bought WCAD-FM 105.7 therefore by the end of August Alfa Rock will close and K-Love thanks it's place.

    The following: On July 24, 2017, it was announced that the Educational Media Foundation was buying WCAD and its Boosters for $2.9 million. The station will be EMF's first located in a US Territory and will switch to the company's K-Love network.

  2. #2
    I have to say that I am utterly baffled by the whole Alfa Rock sale in Puerto Rico. Not that it's being sold. The ratings have been in the toilet for a long time and the station's identity crisis between being a classic rock and current rock station didn't help (this last detail happened with WRXP in New York, another market that has a mostly minority population that doesn't listen to much rock and roll either).

    No, I'm baffled that it's being sold to K-Love in particular. Everybody here knows that it's a syndicated Christian radio service. Which means they play a lot of Christian music... in English. Now, there's stations in Puerto Rico that play English music exclusively, like HOT 102, Magic 97.3, and Fresh 99.9, but they play secular pop, which has mass appeal. Christian pop is different in that it's a genre where lyrics are a large part of the appeal, and while Nueva Vida 97.7 might play a track by MercyMe or TobyMac once in a while, most of their rotation - wisely - consists of Spanish-language acts like Tercer Cielo, Marcos Witt, Daniel Calvetti. That's the kind of music that makes an impact. Christian music is very popular in Puerto Rico. I'm not religious at all but even I understand it. But English-language pop music is never going to make much of a dent in the Island. It's the same reason why La Nueva 94 doesn't play much hardcore hip-hop and mostly plays either reggaetón or rhythmic tracks in English.

    If it were being sold to someone like Nueva Vida so that they could expand their signal, yeah, it wouldn't be any better, but I'd at least understand the reasoning. But this just looks like something that K-Love is able to get away with because they don't pay any taxes.

  3. #3
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    Quote Originally Posted by Identnut View Post
    I have to say that I am utterly baffled by the whole Alfa Rock sale in Puerto Rico. Not that it's being sold. The ratings have been in the toilet for a long time and the station's identity crisis between being a classic rock and current rock station didn't help (this last detail happened with WRXP in New York, another market that has a mostly minority population that doesn't listen to much rock and roll either).
    The idea that rock is not popular in Latin America is somewhat of an urban legend. In Mexico City, Alfa is one of the top 10 stations, and in the upper income levels (A, B and C+) it ranks even higher so it is one of the market's top billers. Whether it is Mega in Caracas or Rock & Pop in Buenos Aires, there are very successful rock stations in Latin America. In the case of Puerto Rico, it was more likely a question of administration plus not being part of a station group, like UnoRadio, SBS or Univision that hurt them and did not get them on many agency buys.

    No, I'm baffled that it's being sold to K-Love in particular. Everybody here knows that it's a syndicated Christian radio service. Which means they play a lot of Christian music... in English. Now, there's stations in Puerto Rico that play English music exclusively, like HOT 102, Magic 97.3, and Fresh 99.9, but they play secular pop, which has mass appeal. Christian pop is different in that it's a genre where lyrics are a large part of the appeal, and while Nueva Vida 97.7 might play a track by MercyMe or TobyMac once in a while, most of their rotation - wisely - consists of Spanish-language acts like Tercer Cielo, Marcos Witt, Daniel Calvetti. That's the kind of music that makes an impact. Christian music is very popular in Puerto Rico. I'm not religious at all but even I understand it. But English-language pop music is never going to make much of a dent in the Island. It's the same reason why La Nueva 94 doesn't play much hardcore hip-hop and mostly plays either reggaetón or rhythmic tracks in English.
    EMF is driven by getting complete national coverage. They know that in some areas, the format will not perform as well as others. But they want a presence everywhere.

    If it were being sold to someone like Nueva Vida so that they could expand their signal, yeah, it wouldn't be any better, but I'd at least understand the reasoning. But this just looks like something that K-Love is able to get away with because they don't pay any taxes.
    They got the station very cheap. And the operating costs are very low, principally engineering. They have no sales staff, no real local management.

    EMF works on donations, just like most public broadcasters. They are a legitimate non-profit, providing a free service that is supported by donations, so it is not "getting away" with anything illegal or immoral because religious organizations are essentially all non-profit and don't pay most taxes.
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  4. #4
    Rock music hasn't been popular in Puerto Rico since the early 2000s and Alfa Rock was failing to keep up.

  5. #5
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    Quote Originally Posted by TVCOOL View Post
    Rock music hasn't been popular in Puerto Rico since the early 2000s and Alfa Rock was failing to keep up.
    Rock partisanship, as a percentage of the population, has been declining worldwide including in the US. It's no different in Puerto Rico.
    Last edited by DavidEduardo; 08-26-2017 at 04:29 PM.
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