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Idea for 1170 KLOK
- Thread starter HenryOchs
- Start date
Such a format would get listeners in their 60's and older. The market is very agency driven, and agencies don't buy 55+.
Plus: it's an AM.
Plus: it only covers about half the market day and night because it is a San Jose station.
Plus: it reportedly makes very good money as it is.
If it added an FM frequency, it would program an FM music format, not an AM format. Actually, there is a KLOK-FM, 99.5 in the Monterey-Salinas market, carrying Regional Mexican music. But it's not co-owned anymore with 1170 KLOK.
The City of San Jose is the only American city outside Hawaii with a larger Asian population than any other group. It's about 34% Asian, 32% White and the rest is Hispanic and Black. So KLOK's current format makes sense for an AM station in the shadow of Market #4. For a short time, 92.3 in San Jose aired a Chinese format but because the Asian population is spread over several ethnic groups, that format didn't last long on FM. San Jose's Asian population will be served by AM stations, each aimed at the South Asian, Vietnamese, Chinese and other communities.
The City of San Jose is the only American city outside Hawaii with a larger Asian population than any other group. It's about 34% Asian, 32% White and the rest is Hispanic and Black. So KLOK's current format makes sense for an AM station in the shadow of Market #4. For a short time, 92.3 in San Jose aired a Chinese format but because the Asian population is spread over several ethnic groups, that format didn't last long on FM. San Jose's Asian population will be served by AM stations, each aimed at the South Asian, Vietnamese, Chinese and other communities.
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LKellerIII
Walk of Fame Participant
60 and over? Try 75 and over. I'm 65 - MOR was the music my parents listened to from the 50s thru the 70s. I would probably tune in that format from time to time for nostalgia sake...I used to listen to MOR KSFO here and there back in the day (70s), but listen regularly...uh, uh.
The last station to do this, IIRC, was KABL 960 AM in the 90s, and I don't think it made it past '95-'96.
Y2kTheNewOldies
Walk of Fame Participant
No No! why would Iheart want 1170AM? MOR? Isn't MOR dead at this point given how Hot AC and mainstream AC tend to be the big format in the San Francisco/San Jose area
http://ratings.radio-online.com/cgi-bin/rol.exe/arb215
http://ratings.radio-online.com/cgi-bin/rol.exe/arb009
If you look at the San Francisco Ratings and the San Jose Ratings KOIT-FM, KEZR, KISQ are the top music stations and Hot AC and AC are the top Music formats in the Bay Area.
More Specifically I don't think the median audience in San Francisco even cares about 1170 AM especially when the argument that I can get Music on my Cell Phone, FM and Sirius are at play here.
michael hagerty
Walk of Fame Participant
Llew:
You're still shooting low. I programmed AC in the 70s. Steely Dan and the Little River Band. Aiming at and delivering 37-year-olds. They're 77 now.
MOR is people who were 50 then...which makes them 90 now. Minimum. Other than guys like you and me, who'd listen, but not long enough, often enough or in great enough numbers. And we're out of the demo. Time has flown.
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LKellerIII
Walk of Fame Participant
Michael,
Yes <big sigh>. It sure has. The Bluetooth connectivity in my car died the other day - it does that periodically, and has to be re-paired. So I decided to listen to music radio for a couple of days. I like all genres, so I heard a few songs I liked on the commercial FMs - hip-hop and "neo"-soul" (do they still call it that?) mostly, on Wild 94.9 (iHeart), 99.7 Now (CBS) and KBLX. But I don't get the modern pop and ballad genre - heard here on Star 101.3 (iHeart), [email protected] (CBS) and a couple of others. For the most part, it sounds strange and kind of un-melodic to my aging ears. It also sounds the all the same to me, which is EXACTLY what my parents said about rock music in the 60s. I have become my parents.
True! My point is that any audience over 55 is of no interest to ratings-based ad buys, so whether the listeners are over 60 or over 70 or over 90 as Michael says, there is no revenue model whereby this can work.
FreddyE1977
Star Participant
All Time, All The Time. You're listening to The Clock.
KLOK 1170, San Jose. With time checks on the 1's, 2's,
3's, 4's, 5's, 6's, 7's 8's and 9's. Make time to tune-in
to The Clock. It is now 12PM, Bulova Watch Time.
KLOK 1170, San Jose. With time checks on the 1's, 2's,
3's, 4's, 5's, 6's, 7's 8's and 9's. Make time to tune-in
to The Clock. It is now 12PM, Bulova Watch Time.
Then they'd be on AM and FM.
DrAkbar
Star Participant
From the Timex studios, here's the latest time on KLOK. Remember, when you don't know what time it is, we do. You're always on the KLOK with 11~Seventy. Now let's check in with our east Bay studios for the latest time there.
DrAkbar
Star Participant
KLOK presents a one hour special on how to change your chronometers to Standard time. While clocks are set back one hour on November 5th, you'll be wanting to listen to 11~Seventy for special safety instructions. KLOK - all time, all the time. (sfx - fade out "Time After Time" by Cyndi Lauper)
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