Here's an idea for 1170 KLOK. Maybe iHeart Media should look into buying the once popular station and then change the station's current format back to the MOR format that it programed in the 1970's.
Any thoughts?
Such a format would get listeners in their 60's and older. The market is very agency driven, and agencies don't buy 55+.
Plus: it's an AM.
Plus: it only covers about half the market day and night because it is a San Jose station.
Plus: it reportedly makes very good money as it is.
Here's an idea for 1170 KLOK. Maybe iHeart Media should look into buying the once popular station and then change the station's current format back to the MOR format that it programed in the 1970's.
Any thoughts?
60 and over? Try 75 and over. I'm 65 - MOR was the music my parents listened to from the 50s thru the 70s. I would probably tune in that format from time to time for nostalgia sake...I used to listen to MOR KSFO here and there back in the day (70s), but listen regularly...uh, uh.
The last station to do this, IIRC, was KABL 960 AM in the 90s, and I don't think it made it past '95-'96.
Llew:
You're still shooting low. I programmed AC in the 70s. Steely Dan and the Little River Band. Aiming at and delivering 37-year-olds. They're 77 now.
MOR is people who were 50 then...which makes them 90 now. Minimum. Other than guys like you and me, who'd listen, but not long enough, often enough or in great enough numbers. And we're out of the demo. Time has flown.
60 and over? Try 75 and over. I
What if KLOK added an FM frequency?
All Time, All The Time. You're listening to The Clock.
KLOK 1170, San Jose. With time checks on the 1's, 2's,
3's, 4's, 5's, 6's, 7's 8's and 9's. Make time to tune-in
to The Clock. It is now 12PM, Bulova Watch Time.
All Time, All The Time. You're listening to The Clock.
KLOK 1170, San Jose. With time checks on the 1's, 2's,
3's, 4's, 5's, 6's, 7's 8's and 9's. Make time to tune-in
to The Clock. It is now 12PM, Bulova Watch Time.