Nab to fcc to remove main studio rule
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Thread: Nab to fcc to remove main studio rule

  1. #1

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    Nab to fcc to remove main studio rule

    http://www.tvnewscheck.com/article/1...in-studio-rule

    In response to the FCC’s proposal to eliminate its main studio rule, including the related staffing and equipment requirements, the NAB offered enthusiastic support in comments.

    NAB wrote: “The rule was designed to facilitate input from the community and station participation in community activities through physical access to the local studio, and was conceived nearly eighty years ago.

    Today, however, widespread use of electronic communications enables efficient interaction between stations and their communities of license without the need for the physical presence of a studio.”

    In addition, the association said: “The elimination of the main studio rule and related staffing and equipment requirements will reduce regulatory burdens on broadcasters, resulting in cost savings and other efficiencies that will allow stations to better serve their audiences.”

    The main studio rule was conceived at a time when physical access to a studio was likely the principal means for viewers and listeners to interact with station personnel.

    “Audiences certainly had the ability to mail letters to stations,” NAB noted, “but in 1940, only 39% of U.S. households had telephones. Even when the main studio rule was most recently revised in 1998, many of the revolutionary ways in which stations and their audiences interact today had yet to be developed.
    Hubbing is the talking point here.

  2. #2
    I think the local studio requirement left the train station some time ago. Non-coms get waivers quite easily and have for many years. There isn't anything local on hundreds of those stations.

    Commercial group owned stations have consolidated into clusters long ago, either by getting waivers or just by circumventing the rules by having an office with a Mackie mixer and a microphone in it. Stations that want to have a local presence have one, and those who don't want anything more than a sales office figure out a way to do that. You might as well make it legal.

  3. #3

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    Quote Originally Posted by Chuck View Post
    I think the local studio requirement left the train station some time ago. Non-coms get waivers quite easily and have for many years. There isn't anything local on hundreds of those stations.

    Commercial group owned stations have consolidated into clusters long ago, either by getting waivers or just by circumventing the rules by having an office with a Mackie mixer and a microphone in it. Stations that want to have a local presence have one, and those who don't want anything more than a sales office figure out a way to do that. You might as well make it legal.
    Sinclair and Nexstar has to be the most notable ones that doing this the hubbing method and they are lobbying this move for their smaller DMA stations for local news.

    Iheart and Cumulus already do the radio version of hubbing though.

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    LIN has had TV hubs for at least 10 years.

  5. #5
    Looks like the report and order has been issued to go in effect at the end of October.

  6. #6
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    Quote Originally Posted by RadioPatrol View Post
    Sinclair and Nexstar has to be the most notable ones that doing this the hubbing method and they are lobbying this move for their smaller DMA stations for local news.

    Iheart and Cumulus already do the radio version of hubbing though.
    "Hubbing" means the production of full programming and the delivery of content to individual transmitters from a central location outside the markets involved without going through a local "studio".

    At the moment, I don't know of any iHeart stations that are run that way. iHeart's Premium Choice consists of making program talent available to local markets in bits and pieces so it can be integrated with music, service elements and commercials locally in each market. iHeart's syndication division provides individual programs to stations where they are locally integrated with commercials and things like news, traffic and such.

    Obviously, with the elimination of the main studio rule, stations can be operated from outside the market and hubbing will be possible in many cases. Even if a station has local talent, that talent can deliver content to the hub where it is integrated with music and commercials and delivered from the hub to the transmitter. However, that is not being done now.
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  7. #7
    Quote Originally Posted by Chuck View Post
    Commercial group owned stations have consolidated into clusters long ago, either by getting waivers or just by circumventing the rules by having an office with a Mackie mixer and a microphone in it.
    The more expensive requirement would seem to be “full-time management and staff during normal business hours”.

  8. #8

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    Quote Originally Posted by DavidEduardo View Post
    "Hubbing" means the production of full programming and the delivery of content to individual transmitters from a central location outside the markets involved without going through a local "studio".
    I learned what hubbing was when KNTV 11 became the NBC affiliate for San Francisco. I believe production, studios and master control for KNTV was located in Southern Californian in early 2000ish.

    Is that still the case David?
    I got out of the business before it sucked the life out of me.
    Now I just play radio online at www.allthebestoldies.com.

  9. #9

    On Party-Line Vote, FCC Votes To End Main Studio Rule

    Fiery dissent from the FCC's two Democratic Commissioners couldn't sway at least one of their three Republican colleagues to vote alongside them on a matter of keen interest to radio and TV station owners. As a result, in a 3-2 party-line vote, the elimination of the main studio rule is on its way to fruition, putting an end to a regulation crafted — as Commissioner Brendan Carr noted in its comments — just months before the start of World War II.

    More...

  10. #10

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    Which means iHeart and Cumulus will close every one of their offices and studios coast to coast!!!!

    (No, not really)

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