The new Edge should be up and running by the weekend. New name is FUZZ BOX and it will be coming from the same building as The Zoo. Also on VOKAL. https://vokalnow.com/stations/fuzz-box
It would be interesting to see if Entercom could flip one of their newly acquired stations to Alternative (or any form of rock) following the merger with CBS Radio. Out of all the stations Entercom would own post-merger, I think La Grande 107.5 would be the most likely station to flip, considering its low ratings against Univision's Qué Buena 94.1.
Another format possibility for KMVK could be Urban Adult Contemporary, considering that Smooth R&B 105.7 is on a rimshot signal and both Urban Contemporary stations 97.9 The Beat and K104.5 have full coverage of the market.
I don't miss the Edge at all. But I do miss 94.5 the Edge and the fact that we do not have a decent alternative format (other than KKXT but that's more AAA). Entercom owns some really great alternative stations (i.e KRBZ/96.5 the Buzz in Kansas City, KNDD/107.7 the End in Seattle, KKDO/Radio 94.7 in Sacramento, etc.) that play more indie/newer alternative with 2000s and very few 90s (more than your typical "Smells Like Teen Spirit"/"Seven Nation Army"/"Royals" style playlist). So would look forward to see 107.5 flip to alternative if Entercom does so. But I could also see Cumulus blow up 93.3 to try alternative now that Edge is gone.
I do not wanna see another urban station here. I think we have enough of that already.
Or Country... or Spanish language. I also believe that 93.3, 102.1, 102.9, 103.7 and 106.1 have the crap Top 40 covered. It's all the same!
I did read somewhere that suggested Cumulus should change 93.3's format to Alternative, but I would like to see if Entercom could return Alternative to the Dallas-Fort Worth market.
Even in markets where alternative gets good ratings, it tends to underperform in revenues. So I doubt any company will blow up a profitable format for alternative. Alternative is best done as a non-commercial format.
I didn't know that Alternative does better as a non-commercial format, although flipping 107.5 to Alternative seems to fill in the hole left by KDGE.
As far as the video predictions, I would never recommend moving formats. Always a very risky thing to do. The brand is associated with the location. Moving them around for no apparent reason (at least I didn't hear any in the video) is expensive and a waste. It costs marketing money to drive people to the new location. You lose audience until they find it. Also, the lowest rated sports station will make more money than the highest rated alternative station. The goal is making money. Remember that.
Hey Guys Its Robert From HobbyManZxc Thanks For Shearing My Video I May Live In Austin But Dallas Is Way More Close To My Heart!
It would be interesting to see if Entercom could flip one of their newly acquired stations to Alternative (or any form of rock) following the merger with CBS Radio. Out of all the stations Entercom would own post-merger, I think La Grande 107.5 would be the most likely station to flip, considering its low ratings against Univision's Qué Buena 94.1.
Another format possibility for KMVK could be Urban Adult Contemporary, considering that Smooth R&B 105.7 is on a rimshot signal and both Urban Contemporary stations 97.9 The Beat and K104.5 have full coverage of the market.
IMO, The Edge died a long time ago (2000?) when it moved from 94.5 to 102.1. Wasn't this when CC bought AMFM?