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Philadelphia Radio PPM Ratings: May 2017

Jul said:
The May 2017 ratings (April 27 - May 24)

http://ratings.radio-online.com/cgi-bin/rol.exe/arb007

http://www.allaccess.com/nielsen/q/market/89/philadelphia-pa

The June 2017 ratings (May 25 - June 21) will be released on 7/12/2017 . Any thoughts on the numbers and will we see possible programming and talent changes with any of the Philly radio stations?
Click to expand...
[/QUOTE

Nobody ever makes a change in format based on one book.

If there is a question, it would be based on the trending of the first five books of this year, not just one book. That is just not how it is done (and also not how agencies buy... they also look at several book averages).
 
Jul said:
The May 2017 ratings (April 27 - May 24)
Any thoughts on the numbers and will we see possible programming and talent changes with any of the Philly radio stations?
Click to expand...

Yes, those numbers mean nothing, so, no, there won't be changes as a result of those numbers. No matter how many times the question gets asked.
 
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