KBXD 1480 In Dallas For Rent

I've been hearing a loop announcement with a Ricky Martin Uno Dos Trace song soliciting renting the radio station. It's been like this for several weeks. Apparently no one is biting. I wonder how much they are charging?

MS

On Wednesday, they were just running a station ID every 9 seconds.

how much are they asking for renting the radio station?

Dallas Fort Worth has always had healthy rates for leasing as well as advertising. At a bare minimum, I'd suspect about $36,000 but with the FM translator proliferation it can drive an AM without a translator down in the actual rate achieved. Rates really vary by market and coverage. I've seen major market rates (larger markets) as low as about $25,000 and as high as $80,000 a month. Amazingly in number of people in the primary listening area is not much different in regard to price. I think this is because a company willing to lease has an amount budgeted and for a station to accept them, the station must live within the client's budget to some extent.

Checked 1480 a day or two ago. Running Spanish religious (IIRC) programming. Wonder if they found a lessee?

Sounds like they have. Hope they got a decent initial rate.

And last night I heard Spanish Christian programming on 1480 in southern Colorado. Not KAVA Pueblo 35 mi ESE of me, their 107 watts directs away from me. I think it's the newly resurrected (pardon the pun) KBXD.

Question is: are they using their day pattern at 50 kW? It seemed quite clear and steady. Granted they have a major lobe of their 1.9 kW night pattern pointing right up towards Colorado. Perhaps some of you living in the sharp nulls (Dallas* - Wichita and Dallas* - Houston) can better verify if KBXD is running at night power/pattern.

* apx. the SE side water treatment plant to be more precise

I cant hear KBXD in East Texas. What is the station running now?

DavidEduardo said:

Could you hear this station before? 50 kw on 1480 is about like 1 kw on 550...

Click to expand...

Except at night when the higher frequency stations tend to have better skywave than the lower frequencies.

Signal pattern for KBXD does not favor East Texas. Part of that is steering clear of co-channel KLVL in the Houston market.

Radio-Locator daytime map: https://radio-locator.com/cgi-bin/patg?id=KBXD-AM&h=D

Mediafrog+ said:

Signal pattern for KBXD does not favor East Texas. Part of that is steering clear of co-channel KLVL in the Houston market.

Radio-Locator daytime map: https://radio-locator.com/cgi-bin/patg?id=KBXD-AM&h=D

Click to expand...

I agree, on I-20 driving east, 1480 starts severely fading after Terrell. But I've picked it up randomly at night, usually fading in and out under stations from Wichita and Mobile.