Page 1 of 14 12311 ... LastLast
Results 1 to 10 of 140

Thread: LA's Oldies/80s 'Consultant' speaks about the new K-SURF

  1. #1
    Hot Hits
    Guest

    LA's Oldies/80s 'Consultant' speaks about the new K-SURF

    ** Playlist Rotation
    "Steve Thompson remains in denial, it seems, of everything he learned when he asked questions of myself and David Gleason of Univision Radio a few years ago about how music is programmed on Classic Hits stations.

    Yes, it is well known that KRTH plays some songs as often as five times a day, but as he should know, those are the songs which rate the highest in auditorium testing. I would estimate that close to one-third of their library plays at least three times a day, but these are the songs that [and you got this right, Steve ... no 'apparently'] their listeners never get tired of them. Take into account that the average listener only tunes in for about 20 minutes at a time, multiple times per day, and it is relatively easy, using today's music scheduling software, to have the repeats turn up in different hours over several days. The end result is that the average listener only hears a song once or twice out of two dozen plays over an entire week.

    It's only the 'deep playlist' fans like Steve who refuse to accept the fact [and he did mention KRTH's high ratings] that a smaller playlist, consisting of well-researched songs that listeners rank as the ones they want to hear often, will always perform better than one consisting of more titles, but as a consequence play those high-ranked listener favorites less frequently. As for Saul Levine and KSUR, he is in an entirely different situation. He doesn't have to use a tight playlist because (1) he's getting listeners just from the format flip in the first place; (2) most of these songs haven't been on the air in L.A. for many years anyway; and (3) he doesn't have to worry about ratings, because he knows going in that the Oldies format will get an older audience and all the ad buys are going to be local, not agency. I wouldn't be surprised if down the road he tightened it up a bit, once the novelty wears off ... but he certainly doesn't have to do that as KRTH must to remain competitive. My admiration for Saul for taking chances simply because he can afford to remains at a 'power rotation' level." - K.M. Richards


    ** Message from Saul Levine
    "1260 AM [K-SURF] is now programming Oldies 24/7. My company, Mount Wilson FM, has owned an operated 1260 for 25 years. We have tried several different formats over this period of time. Standards have been featured on three different occasions, each time, up-dating the presentation to more modern renditions hoping to make the format successful.

    Recently, when our research confirmed the need for an Oldies format in LA, we decided to move the Standards to 105.1 HD 3, and the Web, but to retain it. The move to Oldies on 1260, on 105.1 HD 2, as well as at LAOldies.com, has achieved enough support to justify its presence now on 1260 as a 24/7 format.

    Supporting this move is a better AM signal. Our engineers have installed new equipment which has increased the area in which 1260 can be received along with the 100 mile coverage on 105.1 HD2. Also 1260 now operates with 20,000 watts in contrast to the 5,000 watts when we acquired it from Buckley Radio. I am optimistic that in contrast to the Standards format that never seemed to break through with a saleable demo that K-SURF / LAOldies will be successful.

    In response to some who think I enjoy changing formats, a reminder that I placed 105.1/fm on the air in 1959 (about 60 years ago) and there have only been two formats prior to Country which has now passed TEN years and will never be changed." - Saul Levine, President Mount Wilson FM

  2. #2
    Rule #1: If it's your money, you get to spend it any way you like.

  3. #3
    0
    Quote Originally Posted by TheBigA View Post
    Rule #1: If it's your money, you get to spend it any way you like.
    Saul is great. I like the way he is never afraid to take chances, doesn't run his stations according to the established corporate norms that are espoused by certain "consultants", and he makes no apologies whether or not his decisions turn out to be successful. Like Big A says, it's his money, his stations, and it's his way.

    If you are a fan of good music, Saul has had a format for you at one time or another. With his non-formulaic approach and large playlists, radio is a much more interesting and definitely better place. What we need is a few more Sauls and a lot less "consutants".

  4. #4
    Quote Originally Posted by Hot Hits View Post
    ** Playlist Rotation
    "Steve Thompson remains in denial, it seems, of everything he learned when he asked questions of myself and David Gleason of Univision Radio a few years ago about how music is programmed on Classic Hits stations.

    Yes, it is well known that KRTH plays some songs as often as five times a day, but as he should know, those are the songs which rate the highest in auditorium testing. I would estimate that close to one-third of their library plays at least three times a day, but these are the songs that [and you got this right, Steve ... no 'apparently'] their listeners never get tired of them. Take into account that the average listener only tunes in for about 20 minutes at a time, multiple times per day, and it is relatively easy, using today's music scheduling software, to have the repeats turn up in different hours over several days. The end result is that the average listener only hears a song once or twice out of two dozen plays over an entire week.

    It's only the 'deep playlist' fans like Steve who refuse to accept the fact [and he did mention KRTH's high ratings] that a smaller playlist, consisting of well-researched songs that listeners rank as the ones they want to hear often, will always perform better than one consisting of more titles, but as a consequence play those high-ranked listener favorites less frequently. As for Saul Levine and KSUR, he is in an entirely different situation. He doesn't have to use a tight playlist because (1) he's getting listeners just from the format flip in the first place; (2) most of these songs haven't been on the air in L.A. for many years anyway; and (3) he doesn't have to worry about ratings, because he knows going in that the Oldies format will get an older audience and all the ad buys are going to be local, not agency. I wouldn't be surprised if down the road he tightened it up a bit, once the novelty wears off ... but he certainly doesn't have to do that as KRTH must to remain competitive. My admiration for Saul for taking chances simply because he can afford to remains at a 'power rotation' level." - K.M. Richards


    ** Message from Saul Levine
    "1260 AM [K-SURF] is now programming Oldies 24/7. My company, Mount Wilson FM, has owned an operated 1260 for 25 years. We have tried several different formats over this period of time. Standards have been featured on three different occasions, each time, up-dating the presentation to more modern renditions hoping to make the format successful.

    Recently, when our research confirmed the need for an Oldies format in LA, we decided to move the Standards to 105.1 HD 3, and the Web, but to retain it. The move to Oldies on 1260, on 105.1 HD 2, as well as at LAOldies.com, has achieved enough support to justify its presence now on 1260 as a 24/7 format.

    Supporting this move is a better AM signal. Our engineers have installed new equipment which has increased the area in which 1260 can be received along with the 100 mile coverage on 105.1 HD2. Also 1260 now operates with 20,000 watts in contrast to the 5,000 watts when we acquired it from Buckley Radio. I am optimistic that in contrast to the Standards format that never seemed to break through with a saleable demo that K-SURF / LAOldies will be successful.

    In response to some who think I enjoy changing formats, a reminder that I placed 105.1/fm on the air in 1959 (about 60 years ago) and there have only been two formats prior to Country which has now passed TEN years and will never be changed." - Saul Levine, President Mount Wilson FM
    I am sure it was just an oversight, but it should be mentioned that all of this came from Don Barrett's LARadio.com (www.laradio.com)

  5. #5
    Frank, please delete. Inadvertent double post. Thanks. CF
    Last edited by ChannelFlipper; 03-25-2017 at 07:17 PM.

  6. #6
    Quote Originally Posted by ChannelFlipper View Post
    With his non-formulaic approach and large playlists, radio is a much more interesting and definitely better place. What we need is a few more Sauls and a lot less "consutants".
    However, I know that Saul uses "consultants." And as he said in the above quote, he looks at research.

    Let me also tell you that his country station, which is his biggest success, is pretty standard commercial country. He doesn't do Americana, and he sticks with the hits.
    Last edited by TheBigA; 03-25-2017 at 07:47 PM.

  7. #7

    Join Date
    Oct 2007
    Location
    USA
    Posts
    4,069
    Quote Originally Posted by ChannelFlipper View Post
    If you are a fan of good music, Saul has had a format for you at one time or another. With his non-formulaic approach and large playlists, radio is a much more interesting and definitely better place. What we need is a few more Sauls and a lot less "consutants".
    Exactly ....a great sounding station too. Certainly many of these songs, the soundtrack of L.A. Hope it stays around for a long time.
    Celebrating 64 Years of Rock & Roll Classics!

  8. #8
    Moderator/Co-Administrator
    Join Date
    Jul 2003
    Location
    SoCal
    Posts
    38,892
    Quote Originally Posted by oldies76 View Post
    , the soundtrack of L.A.
    Considering the ethnic and immigrant population percentages in LA today, it's probably the soundtrack of just a couple of percent of the population, at best.
    www.americanradiohistory.com
    Broadcasting Magazine and Yearbooks, Billboard, Cash Box, R&R, Record World, Music & Media, Audio, Television/Radio Age, R&R, Duncan's American Radio, Popular Electronics, Studio Sound, Broadcast Engineering, db, and more.

  9. #9
    eriedj's Avatar
    Join Date
    Apr 2014
    Location
    Erie, PA
    Posts
    464
    All I see are some 'ok' songs and, then, BOOM, a bad song. I'm 58 and this is a tune out.
    Former Radio DJ (25 years)
    Current: Full-Time Wedding & Event DJ Entertainer (22 years and counting )
    John Gallagher Wedding & Special Event Entertainment

  10. #10
    Quote Originally Posted by DavidEduardo View Post


    Considering the ethnic and immigrant population percentages in LA today, it's probably the soundtrack of just a couple of percent of the population, at best.
    And??? Google says the estimated population of the LA metro area is 18.7 million people. Even 2% would still represent 374,000 people. Surely you don't object to a two-bit AM signal and FM HD channel to service all those people who do view this music as their lives' soundtrack? I see nothing wrong with a station super-serving a non-immigrant, non-ethnic audience, just as I don't have a problem with the numerous stations that do serve those communities.

Page 1 of 14 12311 ... LastLast

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

     
Useful Contacts
Community


123