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Fox Television Stations (FTS) Renews with Nielsen

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Y2kTheNewOldies

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http://www.tvnewscheck.com/article/102535/fox-stations-renew-nielsen-ratings-deal

28 stations in 17 markets are affected by this deal

Nielsen today signed a long-term renewal agreement with Fox Television Stations (FTS) for audience measurement services.

As part of the agreement, FTS licenses Nielsen’s Local Television ratings across all of the group’s 28 stations in 17 markets, including Fox’s duopoly in Charlotte, N.C., of WJZY (Fox) and WMYT (MNT), which was not in the previous agreement. Fox Station Sales, their national sales representative group, is also part of the renewal agreement.



The agreement includes Nielsen’s announced plans to augment its Local TV panels with data from its Portable People Meter technology and set-top-boxes, delivering what Nielsen says is "significantly larger sample sizes and driving increased ratings fidelity." Out-of-home audience will also be included for the first time in local measureme.
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