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Same market, same format, same owner. Why do they exist?

Tomgsinger said:
I can't believe I forgot to mention WKDD and WAKS. While they serve two different areas, in reality their towers are less than 10 miles away from one another. 'KDD covers 70 DBU over Cleveland and 'AKS covers Cleveland and Akron equally well. They could simulcast one another if they wanted to. "96-5 and 98-1 KISS-FM, Northeast Ohio's Hit Music Leader!"
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Except that WKDD is Hot AC and WAKS is CHR. While playlists are somewhat similar, they do serve two different purposes, and is not at all unusual. See iHeart in LA (KIIS/KBIG) or Philadelphia (WIOQ/WISX) for example.
 
vchimpanzee said:
iHeart has both Greenville SC country stations. One leans classic. Both are falling off in popularity.
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Current 6+ ratings success notwithstanding, a country station that is still playing Randy Travis and Alabama, even if it's also playing some currents, is going for a much different audience than one that's current-heavy and only going back 10 years or less for its gold. IHeart's owning both makes a lot of sense.
 
Charleston has 2 1/2 sports stations. All are owned by the same company currently, Kirkman. They have 1340 AM and 98.5 FM, which run Fox Sports, mixed with NBC and CBS, and 94.7 FM, 98.9 FM, and 910 AM, which run ESPN. 94.7 and 910 are simulcast, while 98.9 runs some of its own programs.

Basically all the college sports teams in town (South Carolina, Clemson, College of Charleston, The Citadel) that are popular are on those stations. The Braves games are also carried. Other than the Carolina Panthers (on the FM news-talk station) and the Charleston RiverDogs (on the AM news-talk station), basically all the sports rights and revenue for the market are on those signals. It makes sense.

It is the same in Myrtle Beach. Two of their three sports signals are owned by Cumulus (100.3 FM and 1050 AM). 100.3 has CBS, 1050 (with an FM translator at 101.9) has Fox. Coastal Carolina's games air on the FM (100.3).
 
CTListener said:
Current 6+ ratings success notwithstanding, a country station that is still playing Randy Travis and Alabama, even if it's also playing some currents, is going for a much different audience than one that's current-heavy and only going back 10 years or less for its gold. IHeart's owning both makes a lot of sense.
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And those two stations are #3 and #4 in billings in the market. They are the #1 and #2 stations in the iHeart cluster.
 
CTListener said:
Current 6+ ratings success notwithstanding, a country station that is still playing Randy Travis and Alabama, even if it's also playing some currents, is going for a much different audience than one that's current-heavy and only going back 10 years or less for its gold. IHeart's owning both makes a lot of sense.
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It did when both stations were really popular.
 
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