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Thread: Cutbacks at KCSM

  1. #11

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    http://padailypost.com/2018/07/26/kc...wner-new-name/

    Update as of August 2018 KCSM-TV is renamed KPJK-TV by KRCB Public Media.

    The San Mateo County Community College District board will vote tonight (July 25) to finalize the sale of the noncommercial station for $10.5 million. The college district bungled the sale of the station in an FCC auction, missing out on $144 million. KRCB was successful in the auction and got $72 million, some of which will be used to buy KCSM.

    New call letters

    On Aug. 1, the station’s call letters will change to KPJK. The first K is because of FCC regulations, the PJK has a sentimental meaning.

    “When we were looking for new call letters it was hard to find letter that were indicative or playing off of KRCB,” said Content Manager Darren LaShelle. “And it was also hard to find anything that was expressive of the area, like SB or PEN…so I applied for the (KPJK) call letters because the founder of our station is Professor John Kramer.”

    Kramer founded the station in 1984 with his wife Nancy Dobbs, who is still the executive director of the station today. Kramer died in 2014 at age 75 following a battle with brain cancer. He was also a political science professor at Sonoma State.

    LaShelle said the station is trying to obtain some studio space in San Mateo or San Jose for local programming. The local programming could include town halls and programs created by local students from the San Mateo County College District or colleges in San Jose.

    No PBS

    The station will not carry PBS programming. KCSM dropped PBS in 2009 due to the cost.
    LaShelle said they wanted to have a PBS membership for Channel 60, but their request was denied because PBS has been trying to eliminate duplicating stations in the same markets. In this case, Channel 60 would have competed with KQED Channel 9.

    However, KPJK will have viewer pledge drives like other noncommercial stations, LaShelle said.

  2. #12
    To reiterate: this thread started out as being about KCSM the radio station, not the TV outlet.

    KCSM-FM is already promo-ing their Fall Pledge Drive, 3 weeks in advance (it begins Labor Day) which means they must've been spooked by their shortfalls in the last 2 drives. Be interesting to see how they do this time around.

  3. #13
    Quote Originally Posted by RadioJunkieMike View Post
    To reiterate: this thread started out as being about KCSM the radio station, not the TV outlet.

    KCSM-FM is already promo-ing their Fall Pledge Drive, 3 weeks in advance (it begins Labor Day) which means they must've been spooked by their shortfalls in the last 2 drives. Be interesting to see how they do this time around.

    For the first time in a year, they actually made their goal. Of course, they pulled out all the stops this time including getting local sponsors to underwrite day-long matching funds ("Double Your Money Wednesday sponsored by the Freight & Salvage in Berkeley", etc). And it worked.

  4. #14
    Let’s talk about KCSM’s oddly disjointed Spring pledge drive. The last two times around, they really pulled out all the stops, getting creative and amping-up the energy level. And it worked: they made their goals twice, after a year of shortfalls. It seemed they’d gotten their pledge “mojo” back.

    But this time: WTF? It was scheduled for barely two weeks, instead of the usual three – but they were still expected to raise the traditional $300,000 in two-thirds the time. Whose idea was that? It might’ve made sense if they’d been firing on all cylinders, but they seemed to be going thru the motions. The only special programming involved Miles Davis’ birthday (which had just passed) and Duke Ellington’s 120th, which had been 5 weeks before. And the “celebration” of the latter involved replaying the NPR “Jazz Profiles” about Ellington, which the station HAD JUST AIRED on consecutive Thursdays thru April and May. The whole drive was more dependent on NPR reruns than usual. Except for Harry Duncan’s fine tribute to his late friend Mac (Dr John) Rebennack, it was very paint-by-numbers. Then, when it became clear they were falling behind, they added 2 more days to the drive… and then another 2 more, so that it ended on Father’s Day. And they still wound up $24,000 short when all was said and done. Seriously, who was in charge of organizing this thing? Perhaps it’s time to ditch “Quiet Pledge” and go back to daily yelling – maybe then they can get the thing done in less time.

  5. #15
    Quote Originally Posted by RadioJunkieMike View Post
    Perhaps it’s time to ditch “Quiet Pledge” and go back to daily yelling – maybe then they can get the thing done in less time.
    I found nothing works better than daily yelling. A little guilt is always good to raise money.

  6. #16
    Fund Drives = Beg-a-thons. I don't know who here on the board has done them on a non-comm, but IMO, they aren't fun. You're basically begging for money. And if you do a fund drive 3 times a year (or even two), you're constantly trying to be creative and original. To do that, sometimes you really have to psych yourself up, if you don't have a lot of support staff. I'll always hate doing them, but of course they need to be done. So I wouldn't come down too hard on KCSM FM. I'm sure they're trying their hardest, but Fund Drives can be physically and mentally exhausting.

  7. #17
    Quote Originally Posted by Brian Bowers View Post
    Fund Drives = Beg-a-thons. I don't know who here on the board has done them on a non-comm, but IMO, they aren't fun.
    I agree...I've done them for non-com, and I've sold spots for commercial radio, and it's MUCH easier to sell spots. At least then you know who you're selling to. On air fundraising is so tough because you don't see the listeners, so you don't know if you've got their attention. But the fun part is when it's going good, you can hear the connection between what you're saying and the phones ringing. I often sat in the phone room so everyone could hear them ring. I'd even say, "I hope that's you calling right now."

  8. #18
    As of this week, "Jazz Night in America" moves to Mondays, while Patrick Wolfe's "Have You Heard?", Marian McPartland's "Piano Jazz", and "Jazz Profiles" are all GONE. Are they really that expensive?

  9. #19
    Quote Originally Posted by RadioJunkieMike View Post
    As of this week, "Jazz Night in America" moves to Mondays, while Patrick Wolfe's "Have You Heard?", Marian McPartland's "Piano Jazz", and "Jazz Profiles" are all GONE. Are they really that expensive?
    To follow-up: per the station, the licensing on "Piano Jazz" and "Jazz Profiles" has expired. Wolfe's show has ended as he recently became head of the jazz Dept at the College of SM and I guess no longer has the time.

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