WCJB Gainesville had the only local news department among all commercial stations in its market until 2010. It serves Gainesville, which is home to the University of Florida, a large top-10 ranked U.S. public university in the Southeastern Conference with an enrollment of approximately 50,000 students. Gray said: “We expect that WCJB will share news and other resources with the dominant television station to its north, Gray's WCTV in Tallahassee.”