The future of O.T.A. - Page 6
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Thread: The future of O.T.A.

  1. #51
    Quote Originally Posted by RadioPatrol View Post
    Also the way things are going in 2017 TV networks have to go after the crowd that watch TV on Youtube, Netflix, Crackle and Hulu to remain relevant to the demos.
    The problem with those other platforms is some are not counted by traditional ratings. Same with radio streaming.

  2. #52
    Quote Originally Posted by TheBigA View Post
    The problem with those other platforms is some are not counted by traditional ratings. Same with radio streaming.
    Then something "traditional" will have to become something "outmoded," won't it? When we buy a new car, we aren't obligated to buy a useless buggy whip for it just to keep a "traditional" business going, are we? Either Nielsen will have to find a way to collect data on nontraditional listening/viewing or someone else will. And if "new media" find a way to make themselves relevant and salable to advertisers before broadcasters figure out how to do so, then it's RIP Traditional Radio and TV.

  3. #53
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    Quote Originally Posted by CTListener View Post
    Then something "traditional" will have to become something "outmoded," won't it? When we buy a new car, we aren't obligated to buy a useless buggy whip for it just to keep a "traditional" business going, are we? Either Nielsen will have to find a way to collect data on nontraditional listening/viewing or someone else will. And if "new media" find a way to make themselves relevant and salable to advertisers before broadcasters figure out how to do so, then it's RIP Traditional Radio and TV.
    Neilsen has in testing a system that combines platforms. Part of it was MRC accredited just last week. It integrates all forms of consumption of all forms of media and is platform agnostic. Or so they claim.
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  4. #54

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    http://www.parrotanalytics.com/

    http://www.parrotanalytics.com/news/...s-for-netflix/
    http://www.parrotanalytics.com/news/...old-favorites/

    I noticed Parrot Analytics have been cited for recording ratings for Netflix. This group has been compared to Nielsen but for on demand shows that appear on Netflix.

    Youtube data more like internal recording from Alphabet/Google when it comes to views though.

  5. #55
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    Quote Originally Posted by RadioPatrol View Post
    http://www.parrotanalytics.com/

    http://www.parrotanalytics.com/news/...s-for-netflix/
    http://www.parrotanalytics.com/news/...old-favorites/

    I noticed Parrot Analytics have been cited for recording ratings for Netflix. This group has been compared to Nielsen but for on demand shows that appear on Netflix.

    Youtube data more like internal recording from Alphabet/Google when it comes to views though.
    Paid on demand services don't have ratings in the conventional sense. They monitor the different shows and episodes to determine the things that draw subscribers. It's more like inventory control, and helps them to know what shows to buy and what custom productions to renew.

    Since they know the subscriber data, their universe is only their own audience base, not competitors.
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  6. #56

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    Quote Originally Posted by TheBigA View Post
    What makes you think more regulation will help? There are no ownership regulations in any other business. WalMart can own as many stores as they want Trump can build as many hotels as he wants. Broadcasting is one of the few businesses where the government restricts the number of outlets. Viacom has no restrictions on the number of cable channels. Even Sirius has no government regulations on the number of channels they can offer. Their only limitation is bandwidth. Perhaps the lack of growth in radio is because the government has placed caps on how big it can grow. Don't you think that might be the issue?

    Broadcasting like OTA TV and OTA radio has ownership limits. But Radio App aggregates or TV app Aggregates don't have limits on outlet ownership though I don't see that much government regulations for Netflix, Hulu, Youtube, 8tracks, Tunein, Vimeo, Crackle, Radionomy, Filmon and Newson for now except Terms and conditions for the companies, SEC regulations and in some cases law enforcement checking these apps for questionable content based on how a jurisdiction defines it.

  7. #57
    Quote Originally Posted by RadioPatrol View Post
    Broadcasting like OTA TV and OTA radio has ownership limits. But Radio App aggregates or TV app Aggregates don't have limits on outlet ownership
    Besides ownership limits, there are also payola laws that only apply to broadcasting, not digital media. So payola is legal at Pandora or Spotify.

  8. #58
    Quote Originally Posted by TheBigA View Post
    At some point, CBS will start selling TV stations. Same with ABC and NBC.
    Network O&O TV stations in the top 20 markets are generally very profitable for their parent companies. Depending on the network (NBC/Comcast, for example). Having O&O's are also a great way to control retrans sub agreements. It wouldn't surprise me to see CBS parlay radio proceeds into actually increasing their local TV station count. It's the trend.

  9. #59

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    Quote Originally Posted by secondchoice View Post
    Big payroll (news talk) while 104.7 (CCM) with a smaller staff on the same tower but at a lower power is rumored to be billing twice what WYAY is.
    Maybe people like the message from the fishy people better.


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  10. #60
    Quote Originally Posted by DavidEduardo View Post


    There is not going to be an expansion of either band. Listening to OTA radio has declined more than 50% in the last 6 years in the major markets, with PUR going from around a 17 to 18 range to an 8. In the 90's, PUR was around 20 to 21 in many markets based on 6 AM to 12 MN listening levels.

    PUR: persons using radio expressed as a percentage of the universe using radio over a specified time period.
    IN another thread a month or so ago, you mentioned that radio listenership hasn't dropped that much; I forget the numbers quoted.

    Now you mention that it's dropped by 50%.

    So does the other 50% now listen to radio stations online? Just curious, because if it keeps dropping as you've mentioned -- 50% a decade (or less), it looks like OTA radio itself may soon be finished. At least, that's how it looks from your numbers here. 50 percent is quite a drop.

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