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Thread: CBS Radio merger with Entercom and possible impact on urban radio

  1. #1

    CBS Radio merger with Entercom and possible impact on urban radio

    Between the two, CBS Radio and Entercom have seven urban radio stations in five top ten markets, with CBS in Atlanta, DC and LA, and Entercom, San Francisco and Boston. Both have a way of programming most of their stations well as opposed to much of the other large radio groups. While WVEE "V-103" Atlanta has long been the cream of the crop for urban radio under CBS Radio with rhythmic WPGC in DC not too far behind, the company itself has de-emphasized the number of urbans (and some rhythmics) since selling their Tampa, West Palm Beach and Charlotte clusters in recent years, although they launched a throwback station in Las Vegas. In contrast Entercom only had a handful of mid-sized urbans mostly in Norfolk, Greensboro and Buffalo, but in the past five years opened up to launching more urbans, mostly in Austin, Greenville/Spartanburg, and Boston (bringing back an urban ac there after ten years). San Fran and LA happen to be two of its markets set for spinoff so only time will tell if KBLX, KRBQ or KTWV (I know this station's format is debatable due to LA's demos) may be kept or spunoff, along with rhythmic KSFM in Sacramento. CBS still has a rhythmic in Hartford, and Entercom has a throwback station in Seattle.

    Thoughts?

  2. #2

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    I would like to see Entercom blow up 101.9 Amp Radio in Orlando and bring back the JAMZ branding and mainstream urban format to the station since it wasn't able to compete against iHeartMedia's XL 106.7. Ironically, 101.9 was once a sister station to 102.1 in the Piedmont Triad. With the merger taking place, both stations would be reunited under the same ownership. It would be nice to see 102 JAMZ "bounce back" (pun intended).

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    Quote Originally Posted by miketheradioguy View Post
    I would like to see Entercom blow up 101.9 Amp Radio in Orlando and bring back the JAMZ branding and mainstream urban format to the station since it wasn't able to compete against iHeartMedia's XL 106.7. Ironically, 101.9 was once a sister station to 102.1 in the Piedmont Triad. With the merger taking place, both stations would be reunited under the same ownership. It would be nice to see 102 JAMZ "bounce back" (pun intended).

    WQMP bills a bit less than WXXL, but is actually a rather good biller with revenues comparable to WPYO, WDBO (FM) and WMMO.

    Rhythmic CHR is the right direction in Orlando, as the target is Hispanic listeners and Orlando is now 33% Hispanic and growing. There is much less audience available for a full Urban station.

    The Hispanic population of Orlando may reach 50% in the next 5 to 7 years, depending on the rate of migration from Puerto Rico. In PR, a large percentage of listeners pick stations with rhythmic CHR music, the same as what WQMP plays.
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  4. #4

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    Quote Originally Posted by DavidEduardo View Post



    WQMP bills a bit less than WXXL, but is actually a rather good biller with revenues comparable to WPYO, WDBO (FM) and WMMO.

    Rhythmic CHR is the right direction in Orlando, as the target is Hispanic listeners and Orlando is now 33% Hispanic and growing. There is much less audience available for a full Urban station.

    The Hispanic population of Orlando may reach 50% in the next 5 to 7 years, depending on the rate of migration from Puerto Rico. In PR, a large percentage of listeners pick stations with rhythmic CHR music, the same as what WQMP plays.
    That's true, since 102 JAMZ was Rhythmic before it became AMP in 2014. With the station's reunion with its sister station in the Piedmont Triad, Entercom should revive 102 JAMZ in Orlando.

  5. #5
    Quote Originally Posted by DavidEduardo View Post



    WQMP bills a bit less than WXXL, but is actually a rather good biller with revenues comparable to WPYO, WDBO (FM) and WMMO.

    Rhythmic CHR is the right direction in Orlando, as the target is Hispanic listeners and Orlando is now 33% Hispanic and growing. There is much less audience available for a full Urban station.

    The Hispanic population of Orlando may reach 50% in the next 5 to 7 years, depending on the rate of migration from Puerto Rico. In PR, a large percentage of listeners pick stations with rhythmic CHR music, the same as what WQMP plays.
    It's not impossible for Entercom to bring back the "102 Jamz" brand and format ala the WPGC/Hot 93.7 urban-leaning CHRurban, rhythmic format which does exceptionally well in PR-heavy market like Hartford. Orlando is similar to Hartford with a huge PR population that enjoys urban-leaning rhythmic stations. The billing of WPGC and WZMX/Hot 93.7 is amazing considering how heavily urban comtemporary leaning their music programming is. It could be done if the local market management in Entercom Orlando researched and executed the format properly.

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