Clear Channel also had a short lived country station with US95.7 KUSS. I think this is also when they grabbed Tony and Kris from KSON for the morning show.
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Entercom + CBS Radio - Impact on San Diego (KSOQ)
- Thread starter david
- Start date
Clear Channel also had a short lived country station with US95.7 KUSS. I think this is also when they grabbed Tony and Kris from KSON for the morning show.
Signal Geek
Leading Participant
You're right. Forgot about U.S. 95.7 Country. So, that's a tad more proof a second country station could work in San Diego, if only as a barrier to prevent others from adopting the format.
radioresearcher
Star Participant
KSON gets decent numbers out of North County. Energy is a dead station... KLNV is actually huge in North County
miketheradioguy
Leading Participant
It will be interesting to see how the divestiture of 92.1 will impact KSON's ratings.
Before they bought KSOQ, KSON was #1.
North County is likely more important to Spanish language stations than to general market ones in the last decade. The Tijuana stations, English or Spanish, generally have a harder time reaching there due to distance and horizon terrain blockage, even if they have greater height.
radioresearcher
Star Participant
I think it helps both David - but agree that Univision was smart to get the 106.5. No Tijuana station will ever touch them. The big sticks in San Diego are worth it.
KFMB-FM, KMYI, and KGB generally do well north. KSSD has done better since they changed formats ...
miketheradioguy
Leading Participant
Very interesting.
Signal Geek
Leading Participant
I doubt there's any coorelation between KSON buying 92.1, and "losing" their #1 ranking in ratings. KSON was never a solid #1, they just hit that in a few random books. And why would adding a signal in your weaker coverage area cause any station's ratings to go down?
I never said there was. And they were a #1 station AFTER adding the additional signal.
My point is losing the signal doesn't necessarily hurt them ratings-wise.
Signal Geek
Leading Participant
Got it. My apologies for misunderstanding.
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