The fact that ATSC 3.0 lends itself to more "localized" EAS coverage is, IMHO, a MAJOR plus!!
Not sure I'm too keen on the "voluntary compliance" that the FCC notes.....This COULD mean - in certain, especially SMALL markets - that stations will drag their feet in converting to the new standard....
Some are (probably) still smarting from the cost of HD conversion back in '09.....!!!
The idea of adopting ONE STANDARD from the "get-go" is PARAMOUNT -- otherwise, we end up with multiple "standards" fighting for top bragging rights (think: 1080/60 vs 1150/59 vs .....!!)
And then....there was the AM Stereo "pig-pile" -- Motorola, Harris, Kahn-Hazeltine, Magnavox.......
I'm REALLY hoping that there will be an ample supply of FEATURE-RICH PROGRAM CONTENT to accompany the new technology.....
Just "re-res'ing" Simpsons reruns won't cut it!!!